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About us & how we review

By Cathy Riddell, founder of Moshy · Last updated 24 Oct 2026

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Cathy Riddell, founder of Moshy

A note from Cathy

I’m Cathy Riddell. I run Moshy, a digital agency, and I’ve used HighLevel every day for about 18 months running it. CRM Reviewed is where I share what I’ve actually learned — what works, what doesn’t, and who each tool is really for.

— Cathy, Founder, Moshy

Who we are

I run CRM Reviewed and founded the agency Moshy. I’ve used HighLevel every day for about 18 months running Moshy, so my HighLevel coverage comes from real, ongoing use. · Moshy is a paying HighLevel customer on the Starter plan (US$97/mo) and an affiliate, which we disclose. Commission never decides rankings.

How we review

  1. Hands-on where we can. We use HighLevel daily and tested Systeme.io on its free plan; HubSpot, Kartra, ClickFunnels and Kajabi are reviewed from official pricing, docs, free trial/plan pages and public user reviews, Oct 2026. Every review states the plan tested and the date tested: HighLevel Starter (used since around April 2025, last checked 24 Oct 2026) and Systeme.io free plan (Oct 2026). HubSpot, Kartra, ClickFunnels and Kajabi were reviewed from official pricing, docs, free trial/plan pages and public user reviews, Oct 2026.
  2. Consistent criteria. Features, pricing & value, ease of use, support, integrations, and agency / white-label fit. Each tool gets a weighted score out of 5 — see how we rate for the criteria, weights and every score.
  3. Original evidence. We use our own screenshots, not vendor marketing.
  4. Fair to every tool. We list cons for every product, including HighLevel. Commission never decides a ranking.
  5. Kept current. Prices are linked to the official page with a “checked on” date. We re-check prices monthly and fully update each review every quarter.

What we don’t do

We don’t publish fake reviews or testimonials, invented discounts or earnings claims.