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Best CRM for small business

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

Short answer: For most small businesses, start with HubSpot's free CRM (2 users, 1,000 contacts) if you sell one-to-one. Choose Systeme.io (free; paid from US$17/month) to sell online cheaply, and HighLevel (US$97/month, unlimited users, SMS) if you want everything in one place or manage clients. Prices checked 24 Oct 2026.

Which CRM is best for a small business?

Tool	Best for	Starting price*	Try first	Note
Official logo HighLevel	Agencies managing client accounts	US$97/mo	14-day free trial	Unlimited contacts & users
Official logo Systeme.io	Solo creators on a budget	Free; paid from US$17/mo	Free plan	0% transaction fees
Official logo HubSpot	Sales-led teams	Free; Starter from US$15–20/seat	Free plan	2 users, 1,000 contacts on Free
Official logo Kartra	Course & membership sellers	US$59/mo	30-day money-back	5% fee on Essentials
Official logo ClickFunnels	Funnel-first marketers	US$97/mo	14-day trial	No cut of sales

*Official pricing pages, checked 24 Oct 2026, USD.

What's the best free CRM for a small business?

HubSpot or Systeme.io. See best free CRM.

What's the best all-in-one CRM for small business?

HighLevel: CRM, SMS, funnels, calendars and reputation management in one. ^{[HighLevel pricing]} [Cathy to add: which small-business clients at Moshy use it for what]

How should you choose?

Count users: per-seat or flat pricing?
Do you need SMS and calls?
Do you sell online with funnels or courses?
Start with a free plan or trial.

📸 [Cathy to add: screenshot/workflow — small-business client setup]

Frequently asked questions

What is the easiest CRM for a small business?

[Cathy to add: her pick after testing]

Is there a free CRM for small business?

Yes. HubSpot (2 users, 1,000 contacts) and Systeme.io (2,000 contacts) have free plans.

Which small-business CRM includes SMS?

HighLevel includes SMS (usage-based charges apply).

About the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

Related guides

Sources

https://www.hubspot.com/products/crm (HubSpot free CRM), checked 24 Oct 2026
https://systeme.io/pricing (Systeme.io pricing), checked 24 Oct 2026
https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026
https://kartra.com/pricing (Kartra pricing), checked 24 Oct 2026
https://www.clickfunnels.com/pricing (ClickFunnels pricing), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Ratings are not published until hands-on testing is complete.