Home › GoHighLevel pricing (2026): plans, usage costs and examples
GoHighLevel pricing (2026): plans, usage costs and examples
By Cathy Riddell · Facts checked 4 Nov 2026
Affiliate disclosure: Reader-supported. Some links on this page are affiliate links (marked with rel="sponsored"). If you buy through one I may earn a commission at no extra cost to you. HighLevel links open gohighlevel.com directly; Systeme.io and Kartra still use /go/ redirects. It never changes my ratings. Full disclosure
Full breakdown in our review · Weighted score across 6 criteria · scored 25 Oct 2026 · How we rate
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GoHighLevel plans and prices (verified 4 Nov 2026)
| Plan | Monthly | Annual | Sub-accounts | What's included (official page) |
|---|---|---|---|---|
| Starter | US$97 | US$970 | 3 | Unlimited contacts & users, 24/7 support, all core features |
| Unlimited | US$297 | US$2,970 | Unlimited | Everything in Starter + rebill phone & email (no markup), basic API access |
| Founder / Pro | US$497 | US$4,970 | Unlimited | Everything in Unlimited + Founder feature set, rebilling with markup, Founders Club, HL Partner Network; SaaS Mode per HighLevel's FAQ |
| Enterprise | Custom | Custom | Custom | Dedicated CSM, premium support, white-label mobile app and HIPAA included |
Source: gohighlevel.com/pricing. Monthly prices from HighLevel's FAQ; annual from plan cards. The pricing page lists a 14-day trial on all plans; this site links the 30-day bootcamp offer.
Currency for UK, AU, CA and NZ readers: Plan prices on this page are quoted in USD as shown on the vendor's official pricing page (checked 5 Nov 2026). Systeme.io also lists USD on systeme.io/pricing. Salesforce's sales pricing page also shows local currencies such as AU$ for some editions — use the figure the vendor displays for your region. Your bank or card converts the billed amount and may add a foreign-transaction fee. I don't invent converted GBP/AUD/CAD/NZD figures.
Hidden costs: usage-based charges
| Item | Rate (US/Canada, official) |
|---|---|
| SMS segment, outbound or inbound | US$0.00747, plus recipient carrier fees |
| Outbound call | US$0.0166/min |
| Inbound call | US$0.01165/min |
| Email (LC Email) | US$0.675 per 1,000 |
| Email verification | US$2.50 per 1,000 checks |
Sources: LC Phone Pricing & Billing Guide, LC Email pricing, HighLevel Pricing & Billing guide, checked 4 Nov 2026. Phone number rental, A2P registration and other countries' rates are in the LC Phone guide. AI features are also usage-billed.
Rebilling and SaaS Mode
HighLevel's billing guide says rebilling phone and email without markup is on the US$297 and US$497 plans, and rebilling with markup only on US$497. SaaS Mode, which lets you sell HighLevel as your own software, is on the US$497 plan per HighLevel's FAQ.
Optional add-ons
Per-sub-account add-ons include AI Employee (US$50 or US$97/mo), Branded Client Portal App (US$49/mo), SEO (US$79/mo), online listings (US$30/mo) and WhatsApp (US$10/mo); HIPAA is US$297/mo and dedicated email IPs US$59/mo per IP (gohighlevel.com/pricing).
What it might cost: example scenarios
Illustrative arithmetic only, using the plan price plus the official SMS and email rates. It excludes carrier fees, phone numbers, calls, AI and add-ons, which can be significant.
| Scenario | Plan | Usage assumed | Plan + SMS + email |
|---|---|---|---|
| Solo business | Starter US$97 | 500 SMS segments, 5,000 emails | ≈ US$104.11/mo |
| Small agency, 6 clients | Unlimited US$297 | 5,000 SMS segments, 50,000 emails | ≈ US$368.10/mo before rebilling |
| SaaS reseller | Pro US$497 | 20,000 SMS segments, 200,000 emails | ≈ US$781.40/mo before rebilling/markup |
On Unlimited and Pro, rebilling can pass usage to clients.
How it compares
| Tool | Pricing model | Entry price (official, checked 4 Nov 2026) |
|---|---|---|
| HighLevel | Flat per agency, unlimited users | US$97/mo |
| HubSpot | Per seat | Free CRM; Starter from US$15/seat/mo* |
| Pipedrive | Per seat | Lite US$14/seat/mo (annual) |
| Salesforce | Per user | Starter Suite US$25/user/mo |
*New-customer discount. More tools in the CRM pricing comparison.
Which plan should you choose?
- One business or up to 3 clients: Starter.
- 4+ clients, or you want to rebill usage: Unlimited.
- Reselling HighLevel as your own software or marking up usage: Founder/Pro.
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Frequently asked questions
How much is GoHighLevel per month?
Starter US$97/month, Unlimited US$297/month and Founder/Pro US$497/month; Enterprise is custom (official pricing page, checked 4 Nov 2026).
Is GoHighLevel cheaper paid annually?
Yes. Annual prices are US$970, US$2,970 and US$4,970, which is the cost of 10 monthly payments.
Does GoHighLevel have a free trial?
The pricing page lists 14 days on Starter, Unlimited and Founder. The bootcamp offer linked here is 30 days (free for 30 days; cancel anytime without a subscription charge; usage surcharges may apply).
What does GoHighLevel charge for SMS?
HighLevel's LC Phone guide lists US/Canada SMS at US$0.00747 per segment, inbound and outbound, plus carrier fees (checked 4 Nov 2026).
What does GoHighLevel charge for email?
LC Email is US$0.675 per 1,000 emails on all plans; email verification is US$2.50 per 1,000 checks.
Can I rebill usage to clients?
Rebilling without markup is on the US$297 and US$497 plans; rebilling with markup is only on the US$497 plan, per HighLevel's billing guide.
What is SaaS Mode and which plan has it?
SaaS Mode lets you sell HighLevel as your own software with automatic account creation. HighLevel's FAQ says it's on the US$497 Pro plan.
Does GoHighLevel charge in GBP, AUD, CAD or NZD?
HighLevel's pricing page lists USD. If you pay from a UK, AU, CA or NZ account, your bank or card converts at its rate and may add fees, so the local-currency cost varies.
Can I change plans later?
HighLevel's FAQ says you can upgrade with a prorated charge, or downgrade.
What's the HighLevel bootcamp?
The affiliate offer this site links to (HighLevel's highlevel-bootcamp page, checked 5 Nov 2026) includes a 30-day free trial: free for 30 days, cancel anytime without a subscription charge. Communication (usage) surcharges may apply during the trial. It also includes a live Zoom bootcamp every weekday at 11am US Central (~60 minutes; not recorded), plus bonuses listed on that page: snapshots/funnels, a 5-day reviews challenge, and a SaaSpreneur playbook.
11am US Central is about 3:30am Adelaide (early morning in Australia) and mid-afternoon in the UK. HighLevel's main pricing page still lists a standard 14-day trial; buttons on this site go to the 30-day bootcamp offer.
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About the author: Cathy RiddellAgency owner who uses HighLevel daily for client work. How we review →