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GoHighLevel pricing explained

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

Short answer: HighLevel has three self-serve plans: Starter at US$97/month (US$970/year), Unlimited at US$297/month (US$2,970/year) and Agency Pro at US$497/month (US$4,970/year), plus custom Enterprise pricing. All plans include unlimited contacts and users and a 14-day free trial. Usage-based charges apply for SMS, phone, email and some AI.

How much does GoHighLevel cost per month?

First-hand: I'm on HighLevel's Starter plan (US$97/month) and have used HighLevel for about 18 months.

Plan	Monthly	Annual	Key inclusions (official page)
Starter	US$97/mo	US$970/yr	3 sub-accounts, unlimited contacts & users, 24/7 support
Unlimited	US$297/mo	US$2,970/yr	Unlimited sub-accounts, rebill phone & email (no markup), basic API access
Agency Pro	US$497/mo	US$4,970/yr	SaaS Mode, automated sub-account creation, rebill with markup, advanced API access
Enterprise	Custom	Custom	Custom; dedicated CSM, premium support, white-label mobile app & HIPAA included

Prices checked 24 Oct 2026. ^{[HighLevel pricing]}

What's the difference between Starter, Unlimited and Pro?

The main difference is sub-accounts. Starter includes 3, while Unlimited and Pro include unlimited sub-accounts. Pro adds SaaS Mode, which lets you resell HighLevel as your own software. ^{[HighLevel pricing]} See white label & SaaS Mode.

What extra costs should I budget for?

HighLevel says usage-based charges apply for phone numbers, SMS, email sending and premium AI. ^{[HighLevel pricing]} Optional add-ons on the official page include:

Add-on	Price (official page)
AI Employee	US$50/mo (Growth) or US$97/mo (Unlimited) per sub-account
Branded client portal app	US$49/mo per sub-account
Dedicated email IP	US$59/mo per IP
HIPAA compliance	US$297/mo
White-label mobile app	US$497/mo
SEO (Search Atlas)	US$79/mo per sub-account
WordPress hosting	From US$10/mo per site

Is there a GoHighLevel free trial?

Yes. The pricing page offers 14 days free on Starter, Unlimited and Pro, and billing starts automatically when the trial ends unless you cancel. ^{[HighLevel pricing]}

Which plan does Moshy use?

[Cathy to add: Moshy's plan and why]

First-hand: I'm on HighLevel's Starter plan (US$97/month) and have used HighLevel for about 18 months.

HighLevel billing screen showing the Starter Account plan at $97 per month — Our billing screen: Starter Account, $97 per month. From our own HighLevel account, Oct 2026 (cropped to plan name and price).

Which plan should you choose?

One business or up to 3 clients: Starter.
A growing agency: Unlimited.
Reselling HighLevel under your brand: Pro.

[Cathy to add: her reasoning for agencies]

Visit HighLevel

Frequently asked questions

How much is GoHighLevel per month?

Starter is US$97/month, Unlimited US$297/month and Agency Pro US$497/month (official pricing page, checked 24 Oct 2026).

Is GoHighLevel cheaper paid annually?

Yes. The annual prices are US$970, US$2,970 and US$4,970, which is less than 12 monthly payments.

Does GoHighLevel charge for SMS and email?

Yes. HighLevel states that usage-based charges apply for phone, SMS, email and some AI features.

Can I change plans later?

HighLevel's FAQ says you can upgrade, with a prorated charge, or downgrade.

About the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

Related guides

Sources

https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Ratings are not published until hands-on testing is complete.