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CRM pricing comparison 2026

By Cathy Riddell, founder of Moshy · Facts checked 1 Nov 2026 · Last updated 1 Nov 2026

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Quick verdict I checked the official pricing pages of 11 CRMs on 1 Nov 2026. The cheapest paid entry plans are Freshsales (US$11 per user), ActiveCampaign (US$15, billed yearly), Systeme.io (US$17 flat) and HubSpot and Zoho CRM (US$20 per seat). Per-seat prices add up quickly, though. At 10 users, HubSpot Starter, Zoho CRM and Pipedrive all cost US$200–240 a month. HighLevel stays at a flat US$97 with unlimited users and contacts, which is why I use it at my agency.

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11CRMs priced from their official pages on 1 Nov 2026

US$11–299range of entry-level paid plans, billed monthly

US$97HighLevel Starter, flat for 1, 5 or 10 users

How I put this together. I use HighLevel daily at my agency and have tested Systeme.io on its free plan. Every other price here comes only from the vendor's official pricing page, which I checked on 1 Nov 2026. Some links on this page are affiliate links (HighLevel, Systeme.io and Kartra). If you buy through them I may earn a commission, at no extra cost to you. It doesn't change the prices I report or how tools are ordered. HubSpot and the other tools have no affiliate link here. Affiliate disclosure.

Entry-level CRM prices compared

This is what each CRM's cheapest paid plan costs per month on monthly billing, for one user.

Chart 1. Entry-level paid plan, US$ per monthCheapest paid plan, billed monthly, one user. Checked 1 Nov 2026.

FreshsalesGrowth, per user

US$11

ActiveCampaignStarter · billed yearly

US$15

Systeme.ioStartup

US$17

HubSpotStarter, per seat (list)

US$20

Zoho CRMStandard, per user

US$20

PipedriveLite, per seat

US$24

KartraEssentials

US$59

HighLevelStarter

US$97

ClickFunnelsLaunch

US$97

KajabiBasic

US$179

KeapKeap (2 users)

US$299

Per-seat tools (HubSpot, Pipedrive, Zoho CRM, Freshsales) are shown for one seat. ActiveCampaign's page shows yearly-billed prices only. Source: official vendor pricing pages, listed below.

How far do prices climb?

Entry prices only tell part of the story. Here is every published paid plan, so you can see where each tool tops out.

Chart 2. Price range across published paid plansEach dot is one paid plan, US$ per month on monthly billing (per seat where priced per seat). Custom and annual-only plans are left out. Scale US$0–600.

US$0150300450600

FreshsalesPer user

US$11–71

ActiveCampaignPer contact tier + users

US$15–145

Systeme.ioFlat (per account)

US$17–97

HubSpotPer seat

US$20–100

Zoho CRMPer user

US$20–65

PipedrivePer seat

US$24–99

KartraFlat (per account)

US$59–549

HighLevelFlat (per account)

US$97–497

ClickFunnelsFlat (per account)

US$97–297

KajabiFlat (per account)

US$179–499

KeapFlat base + extra users

US$299

ActiveCampaign is plotted on yearly billing for 1,000 contacts. HubSpot shows Starter (list) and Sales Hub Professional; Sales Hub Enterprise (from US$150/seat, annual) is left out.

What does a CRM cost for 1, 5 and 10 users?

Chart 4. Monthly cost for a team of 1, 5 or 10 usersCheapest paid self-serve plan that allows that many users, list price, billed monthly, before tax, usage fees and onboarding. Checked 1 Nov 2026.

1 user5 users10 users

Systeme.ioStartup: unlimited assistant accounts

US$17

HighLevelStarter: unlimited users

US$97

FreshsalesGrowth at US$11/user

US$11

US$55

US$110

HubSpotStarter at US$20/seat list

US$20

US$100

US$200

Zoho CRMStandard at US$20/user

US$20

US$100

US$200

KartraEssentials / Starter (5 team) / Growth (10 team)

US$59

US$119

US$229

PipedriveLite at US$24/seat

US$24

US$120

US$240

KajabiBasic (2 admins) / Growth (11 admins)

US$179

US$249

ClickFunnelsLaunch (2) / Scale (5) / Optimize (10)

US$97

US$197

US$297

Keap2 users included + US$39 per extra user; plus implementation fee

US$299

US$416

US$611

ActiveCampaignBilled yearly: Starter / Enterprise (5 users); 10 users: check vendor site

US$15

US$145

check vendor site

Flat-priced tools stay the same as you add people. Per-seat tools multiply. ActiveCampaign is on yearly billing.

Free plans, trials and limits

Chart 3. Features and limits on the entry planWhat the official pricing pages list for the cheapest paid plan (and free plans), checked 1 Nov 2026.

Tool	Free plan	Trial or guarantee	Users on entry plan	Contacts on entry plan	Watch for
HighLevel	No	14-day free trial	Unlimited	Unlimited	Usage-based SMS, phone, email and AI charges
Systeme.io	Yes	Free plan, no card	Unlimited assistants	5,000 (Free: 2,000)	0% transaction fees
Kartra	No	30-day money-back	None listed (5 on Starter)	500	5% transaction fee on Essentials
HubSpot	Yes (2 users)	Free plan	Per seat	1,000 marketing	US$1,500 onboarding on Sales Pro
ClickFunnels	No	14-day trial + 30-day money-back	2	10,000	Takes no percentage of sales
ActiveCampaign	No	14-day free trial	1	1,000	Price rises with contacts; CRM pipelines add-on
Pipedrive	No	14-day trial, no card	Per seat	Not listed	Prices exclude VAT
Keap	No	Free trial (limited)	2 (+US$39/user)	check vendor site	Required implementation fee (check vendor site)
Zoho CRM	Yes (3 users)	Free trial	Per user	Not listed	Local taxes extra
Kajabi	No	Free trial + 30-day money-back	2 admins	2,500	Payment fees on Kajabi Payments
Freshsales	Not shown	21-day free trial	Per user	Not listed	—

Swipe sideways to see every column →

What the numbers show

Flat pricing wins as soon as you add people

Per-seat CRMs look cheap for one person. HubSpot Starter is US$20 a seat (list price), Zoho CRM Standard US$20, Pipedrive Lite US$24 and Freshsales Growth US$11. At 10 seats that becomes US$110–240 a month. HighLevel (US$97), Systeme.io (US$17) and Kartra charge per account instead, so the price doesn't move when you add team members.¹ ² ⁴ ¹⁰ ⁸ ¹²

All-in-one platforms cost more up front but replace other tools

HighLevel, ClickFunnels, Kartra and Kajabi start at US$59–179 a month. That price includes funnels, email and (on most) courses or memberships, which you'd otherwise pay for separately with a pure CRM. HighLevel is the one I use. Its Starter plan includes unlimited contacts and users, and you get a 14-day free trial.¹ ⁶ ³ ¹¹

Watch the extras

Some costs aren't in the headline price. HubSpot Sales Hub Professional needs a US$1,500 one-time onboarding fee. Keap requires paid implementation services and charges US$39 for each user beyond the two included. Kartra Essentials adds a 5% transaction fee. HighLevel bills SMS, phone, email and AI by usage.⁵ ⁹ ³ ¹

Free plans

Three tools have a genuinely free CRM plan: HubSpot (up to 2 users), Zoho CRM (up to 3 users) and Systeme.io (2,000 contacts, no card). I use Systeme.io's free plan and it's a good place to start if budget is tight.⁴ ¹⁰ ²

Start Systeme.io free See HubSpot's free CRM

Full CRM price table (every plan)

Tool	Plan	Billed monthly	Billed annually	Key limits (official page)	Source
HighLevel	Starter	US$97/mo	US$970/yr	3 sub-accounts, unlimited contacts and users	¹
HighLevel	Unlimited	US$297/mo	US$2,970/yr	Unlimited sub-accounts, rebill phone and email at cost, basic API	¹
HighLevel	Founder (Pro)	US$497/mo	US$4,970/yr	Founder feature set; HighLevel's FAQ says the US$497 plan includes SaaS Mode	¹
HighLevel	Enterprise	Custom	Custom	Custom pricing	¹
Systeme.io	Free	Free	US$0	2,000 contacts, 3 funnels, 1 course, no card	²
Systeme.io	Startup	US$17/mo	US$170/yr	5,000 contacts, 10 funnels, 5 courses	²
Systeme.io	Webinar	US$47/mo	US$470/yr	10,000 contacts, 50 funnels, 20 courses	²
Systeme.io	Unlimited	US$97/mo	US$970/yr	Unlimited contacts, funnels and courses	²
Kartra	Essentials	US$59/mo	US$52/mo	500 contacts, 10,000 emails/mo, 5% transaction fee, no team members listed	³
Kartra	Starter	US$119/mo	US$99/mo	2,500 contacts, unlimited email and SMS, 0% fees, 5 team members	³
Kartra	Growth	US$229/mo	US$189/mo	12,500 contacts, 3 domains, 10 team members	³
Kartra	Professional	US$549/mo	US$429/mo	25,000 contacts, 5 domains	³
HubSpot	Free	Free	US$0	Up to 2 users	⁴
HubSpot	Starter	US$20/seat/mo	US$20/seat/mo list	List price per seat; new-customer offer US$10/seat/mo (monthly) or US$7/seat/mo (annual); 1,000 marketing contacts	⁴
HubSpot	Sales Hub Professional	US$100/seat/mo	US$90/seat/mo	Plus a required US$1,500 one-time onboarding fee	⁴
HubSpot	Sales Hub Enterprise	Talk to sales	From US$150/seat/mo	Annual commitment; plus a required US$3,500 onboarding fee	⁴
ClickFunnels	Launch	US$97/mo	US$81/mo	1 workspace, 2 team members, 10K contacts, 50K emails/mo	⁶
ClickFunnels	Scale	US$197/mo	US$164/mo	5 workspaces, 5 team members, 75K contacts	⁶
ClickFunnels	Optimize	US$297/mo	US$248/mo	10 workspaces, 10 team members, 150K contacts	⁶
ClickFunnels	Dominate	Annual only	US$5,997/yr	Annual only; 20 workspaces, 20 team members	⁶
ActiveCampaign	Starter	check vendor site	US$15/mo	1 user, 1,000 contacts	⁷
ActiveCampaign	Plus	check vendor site	US$49/mo	1 user, 1,000 contacts; CRM pipelines are an add-on	⁷
ActiveCampaign	Pro	check vendor site	US$79/mo	3 users, 1,000 contacts	⁷
ActiveCampaign	Enterprise	check vendor site	US$145/mo	5 users, 1,000 contacts	⁷
Pipedrive	Lite	US$24/seat/mo	US$14/seat/mo	Per seat; prices exclude VAT	⁸
Pipedrive	Growth	US$49/seat/mo	US$39/seat/mo	Per seat	⁸
Pipedrive	Premium	US$79/seat/mo	US$59/seat/mo	Per seat	⁸
Pipedrive	Ultimate	US$99/seat/mo	US$79/seat/mo	Per seat	⁸
Keap	Keap	US$299/mo	US$2,988/yr	2 users included, extra users US$39/mo each; required implementation services (fee: check vendor site); US$299 early termination fee on annual	⁹
Zoho CRM	Free	Free	US$0	Up to 3 users	¹⁰
Zoho CRM	Standard	US$20/seat/mo	US$14/user/mo	Per user; local taxes extra	¹⁰
Zoho CRM	Professional	US$35/seat/mo	US$23/user/mo	Per user	¹⁰
Zoho CRM	Enterprise	US$50/seat/mo	US$40/user/mo	Per user	¹⁰
Zoho CRM	Ultimate	US$65/seat/mo	US$52/user/mo	Per user	¹⁰
Kajabi	Basic	US$179/mo	US$143/mo	2,500 contacts, 5 products, 1 website, 2 admin users	¹¹
Kajabi	Growth	US$249/mo	US$199/mo	25,000 contacts, 50 products, 11 admin users	¹¹
Kajabi	Pro	US$499/mo	US$399/mo	100,000 contacts, 3 websites, 26 admin users	¹¹
Freshsales	Growth	US$11/seat/mo	US$9/user/mo	Per user	¹²
Freshsales	Pro	US$47/seat/mo	US$39/user/mo	Per user	¹²
Freshsales	Enterprise	US$71/seat/mo	US$59/user/mo	Per user	¹²

All prices in US dollars, checked 1 Nov 2026 on each vendor's official pricing page. “/mo” annual figures are the per-month price when billed yearly. Prices exclude tax.

How I collected the prices

Official pages only. Every price comes from the vendor's own pricing page, linked in the table and in Sources. I don't use resellers, review sites or press coverage.
One date. I checked every page on 1 Nov 2026 (Australia/Adelaide time).
US dollars. I'm based in Australia, and several vendors show local prices to Australian visitors. Where that happened I switched to USD using the page's own currency selector (HubSpot, ActiveCampaign), or read the US-dollar price list the official page loads (Pipedrive, Zoho CRM, Keap). For Freshsales I loaded the page as a US visitor would see it. Its annual prices matched the US page exactly.
Billing basis. “Billed monthly” is the price with no annual commitment. “Billed annually” is the price with a yearly commitment, shown the way the vendor shows it: per month or per year.
What's excluded. Sales tax and VAT, usage-based charges (SMS, calls, email sending, AI), payment processing, add-ons and one-time onboarding or implementation fees. Where a fee is required, I note it in the table.
The 1, 5 and 10 user figures use the cheapest paid self-serve plan that allows that many users, at the list price on monthly billing. New-customer discounts are mentioned but not used.
Gaps. If an official page didn't show a figure, I wrote “check vendor site” rather than guess.

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Entry-level CRM prices per month, US$, checked 1 Nov 2026

<figure style="margin:0;max-width:760px"><a href="https://crmreviewed.com/crm-pricing-comparison/"><img src="https://crmreviewed.com/assets/charts/crm-entry-prices-2026-11.png" alt="Bar chart of entry-level CRM prices per month in US dollars, checked 1 Nov 2026" width="1200" height="812" style="max-width:100%;height:auto"></a><figcaption>Chart: <a href="https://crmreviewed.com/crm-pricing-comparison/">CRM pricing comparison, CRM Reviewed</a> (prices checked 1 Nov 2026)</figcaption></figure>

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You can cite the table or chart with a link to this page. If you spot a price that has changed, tell me through the contact page and I'll recheck it against the official page.

Frequently asked questions

Which CRM is cheapest in 2026?

On the official pages I checked on 1 Nov 2026, the cheapest paid entry plan was Freshsales Growth at US$11 per user per month on monthly billing (US$9 billed annually). HubSpot, Zoho CRM and Systeme.io also have free plans.

Is HighLevel cheaper than HubSpot?

For one user, HubSpot Starter is cheaper (US$20 per seat list price against HighLevel Starter at US$97). HubSpot charges per seat and HighLevel doesn't, so at 5 users both cost about US$97–100 a month. At 10 users, HubSpot Starter is US$200 and HighLevel is still US$97.

Are these prices in US dollars?

Yes. Every price is in USD, taken from the vendor's official pricing page on 1 Nov 2026. Prices exclude tax, usage-based charges and onboarding fees.

How often do you update this page?

I recheck the official pricing pages regularly and update the date at the top whenever a figure changes.

Can I use this chart on my site?

Yes. Use the embed code in the “Use this data” section. It includes a credit link back to this page.

About the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

Related guides

Sources

https://www.gohighlevel.com/pricing (HighLevel pricing), checked 1 Nov 2026
https://systeme.io/pricing (Systeme.io pricing), checked 1 Nov 2026
https://kartra.com/pricing (Kartra pricing), checked 1 Nov 2026
https://www.hubspot.com/pricing/crm (HubSpot CRM pricing), checked 1 Nov 2026
https://www.hubspot.com/pricing/sales (HubSpot Sales Hub pricing), checked 1 Nov 2026
https://www.clickfunnels.com/pricing (ClickFunnels pricing), checked 1 Nov 2026
https://www.activecampaign.com/pricing (ActiveCampaign pricing), checked 1 Nov 2026
https://www.pipedrive.com/en/pricing (Pipedrive pricing), checked 1 Nov 2026
https://keap.com/pricing (Keap pricing), checked 1 Nov 2026
https://www.zoho.com/crm/zohocrm-pricing.html (Zoho CRM pricing), checked 1 Nov 2026
https://kajabi.com/pricing (Kajabi pricing), checked 1 Nov 2026
https://www.freshworks.com/crm/pricing/ (Freshsales pricing), checked 1 Nov 2026

Prices and features come only from the official vendor pages listed, checked 1 Nov 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.