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GoHighLevel review

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

Short answer: HighLevel is an all-in-one CRM, funnel, messaging and automation platform built for agencies. Plans start at US$97/month (checked 24 Oct 2026). I've used it daily for about 18 months at Moshy. It suits agencies managing client accounts; solo businesses may find it more than they need. Our rating is pending.

What is GoHighLevel?

The official pricing page lists core features including a website & funnel builder, CRM & pipelines, email + SMS marketing, unified conversations, workflow automation, booking calendars, forms & surveys, reputation management, payments & invoicing, courses, communities, a mobile app and AI tools. ^{[HighLevel pricing]}

How have I used it at Moshy?

I've used HighLevel every day for about 18 months running Moshy. [Cathy to add: what Moshy uses it for: pipelines, workflows, client sub-accounts]

First-hand: I'm on HighLevel's Starter plan (US$97/month) and have used HighLevel for about 18 months.

HighLevel dashboard showing opportunity status, opportunity value, conversion rate and a sales funnel chart for a demo sub-account — HighLevel's dashboard: opportunity, conversion and funnel widgets. From our own HighLevel account (demo sub-account with sample data), Oct 2026.

HighLevel opportunities board with New Lead, Contacted, Proposal Sent and Closed stages holding demo deals — A sales pipeline board with demo deals in each stage. From our own HighLevel account (demo sub-account with sample data), Oct 2026.

HighLevel contacts list with six sample demo contacts using example.com email addresses — The Contacts list (sample contacts only). From our own HighLevel account (demo sub-account with sample data), Oct 2026.

What do automations and funnels look like?

HighLevel workflow builder with a Contact Created trigger followed by an Add Tag action — The workflow builder: a simple trigger-then-action automation. From our own HighLevel account (demo sub-account with sample data), Oct 2026.

HighLevel Automation workflows list showing published and draft workflows with enrolment counts — The Workflows list in Automation. From our own HighLevel account, Oct 2026 (account and workflow/funnel names blurred).

HighLevel Sites funnels list showing funnel names, last-updated dates and step counts — The Funnels list under Sites. From our own HighLevel account, Oct 2026 (account and workflow/funnel names blurred).

What does GoHighLevel cost?

Plan	Monthly	Annual	Key inclusions (official page)
Starter	US$97/mo	US$970/yr	3 sub-accounts, unlimited contacts & users, 24/7 support
Unlimited	US$297/mo	US$2,970/yr	Unlimited sub-accounts, rebill phone & email (no markup), basic API access
Agency Pro	US$497/mo	US$4,970/yr	SaaS Mode, automated sub-account creation, rebill with markup, advanced API access

HighLevel billing screen showing the Starter Account plan at $97 per month — Our billing screen: Starter Account, $97 per month. From our own HighLevel account, Oct 2026 (cropped to plan name and price).

Full breakdown: GoHighLevel pricing. ^{[HighLevel pricing]}

What are the pros and cons?

Pros (sourced)	Cons / trade-offs (sourced)
Unlimited contacts and users on every plan	Usage-based charges for SMS, phone, email and AI
Unlimited sub-accounts from US$297/mo	SaaS Mode only on the US$497/mo Pro plan
White-label desktop app; SaaS Mode on Pro	White-label mobile app is a US$497/mo add-on
[Cathy to add: first-hand pro]	[Cathy to add: first-hand con, e.g. learning curve]

Who is GoHighLevel best for?

Agencies and freelancers managing several client businesses, and anyone who wants CRM, SMS and funnels in one place. If you mainly sell courses, compare Kajabi alternatives. If you only need a simple sales CRM, see the best free CRMs.

What's our verdict?

Rating: [rating — after scoring]. [Cathy to add: final verdict]

Visit HighLevel

Frequently asked questions

Is GoHighLevel worth it?

For agencies managing several client accounts, the unlimited sub-accounts and white-label options are the main draw. Solo users should compare cheaper all-in-ones first.

Is GoHighLevel hard to learn?

There's a lot in one platform. [Cathy to add: her learning-curve experience]

Does GoHighLevel have a free trial?

Yes, 14 days, per the official pricing page.

About the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

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Sources

https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Ratings are not published until hands-on testing is complete.