What is GoHighLevel?

By Cathy Riddell · Facts checked 4 Nov 2026

Affiliate disclosure: Reader-supported. Some links on this page are affiliate links (marked with rel="sponsored"). If you buy through one I may earn a commission at no extra cost to you. HighLevel links open gohighlevel.com directly; Systeme.io and Kartra still use /go/ redirects. It never changes my ratings. Full disclosure

Quick answer GoHighLevel, now usually just called HighLevel, is an all-in-one CRM, marketing and automation platform built for agencies. It combines contacts and pipelines, funnels and websites, email and SMS, calendars, reputation tools and workflow automation, and agencies run each client in its own sub-account. HighLevel starts at US$97/month (Starter, 3 sub-accounts) with a free trial — 30-day bootcamp offer on this site; pricing page lists 14 days (gohighlevel.com/pricing, checked 4 Nov 2026).

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What's included

HighLevel's pricing page lists core features including CRM & pipelines, website & funnel builder, email and SMS marketing, calling, unified conversations, social media management, workflow automation, forms and surveys, booking calendars, reputation management, payments and invoicing, courses, communities, a mobile app and API access. AI features and messaging are usage-billed (gohighlevel.com/pricing).

Who it's for

Agencies managing marketing for several clients
Service businesses that want to replace several separate tools
Consultants who want to resell software under their own brand (SaaS Mode on the US$497 plan)

What it costs

Starter US$97, Unlimited US$297 and Founder/Pro US$497 per month, or US$970, US$2,970 and US$4,970 a year, plus usage. Full breakdown: HighLevel pricing.

My take

I use it daily for agency client work. It's powerful but has a learning curve; read my full review.

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Frequently asked questions

Is GoHighLevel the same as HighLevel?

Yes. The company and product are now generally called HighLevel; its website is gohighlevel.com.

Does GoHighLevel have a free trial?

HighLevel's pricing page lists 14 days on Starter, Unlimited and Founder. The bootcamp offer linked from this site is 30 days (checked 5 Nov 2026).

How I reviewed this: Prices and plan limits come only from HighLevel's official pricing page (gohighlevel.com/pricing), checked 4 Nov 2026, in USD. Opinions come from my own use of HighLevel for agency client work. Nothing here is a paid placement. See how we rate and how we review.

Not ready to start a trial yet? Get the free checklist + starter templates

A step-by-step setup checklist plus ready-to-use starter templates: lead replies, reminders, missed-call text-back, review requests, a nurture sequence and pipeline stages. Free, no sign-up needed.

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About the author: Cathy Riddell
Agency owner who uses HighLevel daily for client work. How we review →