Home › GoHighLevel vs Kartra
GoHighLevel vs Kartra
By Cathy Riddell, founder of Moshy · Facts checked 26 Oct 2026 · Last updated 26 Oct 2026
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How do our ratings compare?
| Tool | Overall | Features | Ease | Value | Support | Integrations | Reputation | |
|---|---|---|---|---|---|---|---|---|
| HighLevel | 4.2/5 | 4.8 | 3.5 | 4.2 | 4.0 | 4.0 | 4.3 | Try free |
 Kartra | 3.5/5 | 4.0 | 3.2 | 3.0 | 3.2 | 3.5 | 3.6 | Read review |
Swipe the table sideways to see every score →
Our scores out of 5, scored 25 Oct 2026. Hover a column for its full name and weight. How we rate.
How do they compare at a glance?
| HighLevel | Kartra | |
|---|---|---|
| Entry price | US$97/mo (Starter) | US$59/mo, or US$52/mo annually (Essentials) |
| Contacts | Unlimited | 500 / 12,500 / 25,000 by plan |
| Transaction fees | Not listed on the pricing page | 5% on Essentials; 0% on Growth |
| Agency / client accounts | 3 sub-accounts on Starter; unlimited from US$297/mo | Agency capacity on Professional only |
| API | Basic on Unlimited; advanced on Agency Pro | Professional only |
| Guarantee / trial | 14-day free trial | 30-day money-back guarantee |
Which is cheaper?
Kartra's entry price is lower (US$59/month), but Essentials caps you at 500 contacts with a 5% fee, and Kartra automatically upgrades you to the next tier if you pass your lead limit. 2 HighLevel Starter is US$97/month with unlimited contacts and users, plus usage-based messaging charges. 1
Which is better for agencies?
HighLevel. Unlimited sub-accounts start at US$297/month and SaaS Mode is on Agency Pro, while Kartra lists agency capacity only on Professional (US$549/month, or US$429 annually). 1 2
First-hand: everything runs in one place. I run Moshy's CRM, funnels, email/SMS follow-up and automations from one HighLevel login instead of juggling separate tools. The trade-off I notice most is limited pages for websites: the website and funnel builder feels limited on page count and layout flexibility for bigger websites.
Which is better for courses and memberships?
Kartra is built around memberships, checkouts and courses, with unlimited memberships and courses from Growth. 2 HighLevel includes courses and communities on every plan. 1
What's the verdict?
Agencies and service businesses: HighLevel (4.2/5). Course and membership sellers who don't need SMS-heavy client work: Kartra (3.5/5). See our Kartra review and how we rate.
Try HighLevel free Visit Kartra
Frequently asked questions
Is Kartra cheaper than GoHighLevel?
Kartra starts lower at US$59/month, but Essentials includes only 500 contacts and a 5% transaction fee. HighLevel starts at US$97/month with unlimited contacts (official pages, checked 26 Oct 2026).
Does Kartra have a free trial?
Kartra's pricing page highlights a 30-day money-back guarantee. HighLevel offers a 14-day free trial.
Which is better for agencies, Kartra or GoHighLevel?
HighLevel, with unlimited sub-accounts from US$297/month and SaaS Mode on Agency Pro. Kartra's agency capacity is on Professional only.
About the author: Cathy RiddellCathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →
Related guides
Sources
- https://www.gohighlevel.com/pricing (HighLevel pricing), checked 26 Oct 2026
- https://kartra.com/pricing (Kartra pricing), checked 26 Oct 2026
Prices and features come only from the official vendor pages listed, checked 26 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.