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Best CRM for coaches
By Cathy Riddell, founder of Moshy · Facts checked 26 Oct 2026 · Last updated 26 Oct 2026
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How do our ratings compare?
| Tool | Overall | Features | Ease | Value | Support | Integrations | Reputation | |
|---|---|---|---|---|---|---|---|---|
 Systeme.io | 4.3/5 | 3.6 | 4.6 | 4.9 | 4.6 | 3.0 | 4.8 | Visit |
| HighLevel | 4.2/5 | 4.8 | 3.5 | 4.2 | 4.0 | 4.0 | 4.3 | Try free |
 Kartra | 3.5/5 | 4.0 | 3.2 | 3.0 | 3.2 | 3.5 | 3.6 | Read review |
Swipe the table sideways to see every score →
Our scores out of 5, scored 25 Oct 2026. Hover a column for its full name and weight. How we rate.
How do the top CRMs for coaches compare?
| HighLevel | Systeme.io | Kartra | |
|---|---|---|---|
| Starting price | US$97/mo | Free; US$17/mo | US$59/mo (US$52 annual) |
| Contacts at entry | Unlimited | 2,000 (free) | 500 (Essentials) |
| Courses | Included | 1 free; 5 Startup; 20 Webinar | 1 on Essentials; unlimited on Growth |
| Booking calendars | Yes | Listed on pricing page | Yes |
| Email + SMS | Yes (usage-based) | Email (unlimited sends) | 10,000 emails/SMS on Essentials |
| Transaction fees | Not listed | 0% | 5% on Essentials; 0% on Growth |
Which is best for a new coach on a budget?
Systeme.io. Its free plan covers 2,000 contacts, 3 sales funnels, 1 course and unlimited emails, with no credit card and no expiry. 2 See Systeme.io pricing.
Which is best for coaches who book calls?
HighLevel combines booking calendars, CRM pipelines, email and SMS marketing, workflow automation, payments, courses and communities on every plan, with unlimited contacts. 1
First-hand: everything runs in one place. I run Moshy's CRM, funnels, email/SMS follow-up and automations from one HighLevel login instead of juggling separate tools. The trade-off I notice most is limited pages for websites: the website and funnel builder feels limited on page count and layout flexibility for bigger websites.
Which is best for memberships and courses?
Kartra. Growth (US$229/month, or US$189 billed annually) includes unlimited memberships and courses, 12,500 contacts and 0% transaction fees; Essentials has 1 course, 500 contacts and a 5% fee. Kartra offers a 30-day money-back guarantee. 3 See GoHighLevel vs Kartra.
How should a coach choose?
- Count your contacts today and in a year.
- Decide whether you need SMS reminders or email only.
- Check how many courses or programs you'll sell.
- Try the free plan or trial and build one real booking funnel.
Visit Systeme.io Try HighLevel free
Frequently asked questions
What is the best free CRM for coaches?
Systeme.io's free plan (2,000 contacts, 1 course, unlimited emails) is the strongest free option here (official page, checked 26 Oct 2026).
Does GoHighLevel work for coaches?
Yes. It includes booking calendars, pipelines, email and SMS, payments, courses and communities, from US$97/month.
Does Kartra charge transaction fees?
Essentials charges 5%; Growth and Professional have 0% transaction fees, per Kartra's pricing page.
About the author: Cathy RiddellCathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →
Related guides
- Systeme.io pricing
- Kartra pricing
- Best CRM for small business
- GoHighLevel vs Systeme.io
- GoHighLevel vs Kartra
Sources
- https://www.gohighlevel.com/pricing (HighLevel pricing), checked 26 Oct 2026
- https://systeme.io/pricing (Systeme.io pricing), checked 26 Oct 2026
- https://kartra.com/pricing (Kartra pricing), checked 26 Oct 2026
Prices and features come only from the official vendor pages listed, checked 26 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.