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Kartra review
By Cathy Riddell, founder of Moshy · Facts checked 31 Oct 2026 · Last updated 31 Oct 2026
Reader-supported: we may earn a commission if you buy through links on this page, at no extra cost to you. It never changes our ratings. Disclosure
Memberships, checkouts, email/SMS, video hosting and calendars in one platform.
Capterra ease 4.0, but several Trustpilot reviewers report a steep, inconsistent UI.
From US$59/mo but Essentials caps at 500 contacts with a 5% fee; Starter (US$119/mo) removes the fee; agency features only at US$549/mo.
Capterra support 4.1; recent Trustpilot complaints about slow replies.
Standard payment, Zapier and API (API on Professional only).
Capterra 4.5 (168 reviews) but Trustpilot 3.2 (129 reviews).
How I reviewed Kartra: I haven't used Kartra hands-on for client work. This review is based on Kartra's official pricing and feature pages, checked on 31 Oct 2026, and compared against HighLevel, which I use every day at my agency.
What does Kartra include?
According to Kartra's official pages, it covers landing pages and websites, funnels and campaigns, email and SMS marketing, lead management, memberships, checkouts, calendars, video hosting, helpdesk, affiliate management and Kartra AI. Kartra says it is HIPAA compliant at no additional cost. 1
How much does Kartra cost?
| Plan | Monthly | Billed annually (per month) | Key inclusions (official page) |
|---|---|---|---|
| Essentials | US$59/mo | US$52/mo | 500 contacts, 10,000 emails/mo, 5% transaction fees, 1 custom domain, 5 pages, 1 product, 1 membership or course |
| Starter | US$119/mo | US$99/mo | 2,500 contacts, unlimited email & SMS, 0% transaction fees, unlimited pages, products and courses, video hosting, calendars, 5 team members |
| Growth | US$229/mo | US$189/mo | 12,500 contacts, 3 custom domains, automations, affiliates, surveys & quizzes, 10 team members, helpdesk |
| Professional | US$549/mo | US$429/mo | 25,000 contacts, 5 custom domains, real-time funnel analytics, helpdesk live chat |
| Get started with Kartra | 30-day money-back guarantee on every plan |
1 Kartra bills in USD. If you go over your plan's contact limit, Kartra automatically upgrades you to the next tier and charges a mid-cycle reconciliation fee. Domains, languages and team members don't auto-upgrade. You can cancel or change plans from the Billing page. More detail in Kartra pricing explained.
What are the pros and cons?
| Pros (sourced) | Cons / trade-offs (sourced) |
|---|---|
| Memberships, courses, checkouts and email/SMS in one | Essentials: 500 contacts, 10,000 emails/month and a 5% transaction fee |
| Starter and above: unlimited email & SMS and 0% transaction fees | Contact overages trigger an automatic upgrade and a mid-cycle fee |
| 30-day money-back guarantee | Agency capacity and API access are on the top tier only |
| HIPAA compliance at no extra cost | Subscriptions billed in USD; PayPal not accepted for the subscription |
How does Kartra compare with HighLevel?
| Kartra | HighLevel | |
|---|---|---|
| Entry price | US$59/mo (US$52 annual) | US$97/mo (US$970/yr) |
| Contacts | 500 / 2,500 / 12,500 / 25,000 by plan | Unlimited |
| Strength | Memberships, courses and checkouts | Agency CRM, SMS, pipelines and client sub-accounts |
| Try first | 30-day money-back guarantee | 30-day free trial |
| Get started with Kartra | Start HighLevel free trial |
1 2 Full breakdown: GoHighLevel vs Kartra.
Who is Kartra best for?
Course, coaching and membership businesses that want pages, checkouts, email and course delivery in one place. Agencies managing several client accounts are usually better served by HighLevel, and creators on a tight budget should look at Systeme.io's free plan.
Kartra hosts your videos, but if you also need help creating them, I compare the best AI video generators for small business on my other site, BizStacked.
What's my verdict?
Kartra is a solid, focused choice for selling courses and memberships, and Starter removes the worst Essentials limits (the 5% fee and 500 contacts). Rating: 3.5/5 (how I rate).
Frequently asked questions
How much is Kartra per month?
US$59 (Essentials), US$119 (Starter), US$229 (Growth) or US$549 (Professional) billed monthly, or US$52, US$99, US$189 and US$429 per month billed annually (official page, checked 31 Oct 2026).
Does Kartra charge transaction fees?
Essentials charges 5%. Starter, Growth and Professional list 0% transaction fees.
Does Kartra have a money-back guarantee?
Yes. Kartra's pricing page offers a 30-day money-back guarantee and says you can cancel any time.
Is Kartra better than GoHighLevel?
For courses and memberships, Kartra is focused on that job. For agencies with clients, HighLevel offers unlimited contacts, SMS and client sub-accounts.
About the author: Cathy RiddellCathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →
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Sources
- https://kartra.com/pricing (Kartra pricing), checked 31 Oct 2026
- https://www.gohighlevel.com/pricing (HighLevel pricing), checked 31 Oct 2026
Prices and features come only from the official vendor pages listed, checked 31 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.