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CRM comparisons
By Cathy Riddell, founder of Moshy · Facts checked 31 Oct 2026 · Last updated 31 Oct 2026
Reader-supported: we may earn a commission if you buy through links on this page, at no extra cost to you. It never changes our ratings. Disclosure
Head-to-head comparisons
- GoHighLevel vs HubSpot: Flat-priced agency CRM vs per-seat sales CRM.
- GoHighLevel vs Systeme.io: Agency all-in-one vs budget creator platform.
- GoHighLevel vs Kartra: Agency CRM vs course and membership platform.
- GoHighLevel vs ClickFunnels: CRM-first vs funnel-first.
Alternatives guides
How do the ratings compare?
| Tool | Overall | Features | Ease | Value | Support | Integrations | Reputation | |
|---|---|---|---|---|---|---|---|---|
 Systeme.io | 4.3/5 | 3.6 | 4.6 | 4.9 | 4.6 | 3.0 | 4.8 | Try free |
| HighLevel | 4.2/5 | 4.8 | 3.5 | 4.2 | 4.0 | 4.0 | 4.3 | Try free |
| HubSpot | 3.9/5 | 3.8 | 4.2 | 3.6 | 3.4 | 5.0 | 3.8 | Read review |
| ClickFunnels | 3.9/5 | 4.0 | 4.0 | 3.4 | 3.8 | 3.8 | 4.4 | Read review |
 Kartra | 3.5/5 | 4.0 | 3.2 | 3.0 | 3.2 | 3.5 | 3.6 | Visit |
Swipe the table sideways to see every score →
Our scores out of 5, scored 25 Oct 2026. Hover a column for its full name and weight. How we rate.
Frequently asked questions
How do you compare CRMs?
I use the same six weighted criteria for every tool (features, ease of use, pricing and value, support, integrations and reputation) and take prices only from official vendor pages.
About the author: Cathy RiddellCathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →
Related guides
Sources
- https://www.gohighlevel.com/pricing (HighLevel pricing), checked 31 Oct 2026
- https://systeme.io/pricing (Systeme.io pricing), checked 31 Oct 2026
- https://kartra.com/pricing (Kartra pricing), checked 31 Oct 2026
- https://www.hubspot.com/products/crm (HubSpot free CRM), checked 31 Oct 2026
Prices and features come only from the official vendor pages listed, checked 31 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.