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GoHighLevel vs ClickFunnels

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

Short answer: Both start at US$97/month (checked 24 Oct 2026). ClickFunnels is funnel-first, with 1 workspace, 2 team members and 10K contacts on Launch. HighLevel is CRM- and agency-first, with unlimited contacts and users and 3 sub-accounts on Starter, plus SMS. Pick ClickFunnels for funnel-led businesses and HighLevel for agencies.

How do the plans compare?

	HighLevel Starter	ClickFunnels Launch
Price	US$97/mo (US$970/yr)	US$97/mo (US$81/mo annual)
Accounts	3 sub-accounts	1 workspace
Users	Unlimited	2 team members
Contacts	Unlimited	10K
Emails	Usage-based	50K/mo
Trial	14 days	14 days + 30-day money-back
Automations	Included	Not on Launch

^{[HighLevel pricing]} ^{[ClickFunnels pricing]}

Which is better for building funnels?

ClickFunnels centres on funnels and courses (3 courses on Launch). HighLevel includes a website & funnel builder in its all-in-one platform. ^{[ClickFunnels pricing]} ^{[HighLevel pricing]} [Cathy to add: hands-on comparison of the builders]

HighLevel Sites funnels list showing funnel names, last-updated dates and step counts — The Funnels list under Sites. From our own HighLevel account, Oct 2026 (account and workflow/funnel names blurred).

📸 [Cathy to add: screenshot/workflow — the same funnel built in both]

Which is better for agencies?

HighLevel, on paper: unlimited users, sub-accounts and white labelling. ClickFunnels Scale is US$197/mo; workspace count [verify on official page].

Visit HighLevel Visit ClickFunnels

Frequently asked questions

Is GoHighLevel better than ClickFunnels?

For agencies and CRM/SMS needs, HighLevel offers more accounts and users at the same entry price. For a funnel-only business, ClickFunnels is focused on that job.

Does ClickFunnels take a cut of sales?

No, according to its official FAQ.

Do both have free trials?

Yes, 14 days each per the official pages. ClickFunnels adds a 30-day money-back guarantee.

About the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

Related guides

Sources

https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026
https://www.clickfunnels.com/pricing (ClickFunnels pricing), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Ratings are not published until hands-on testing is complete.