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GoHighLevel vs ClickFunnels

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

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Quick answer Both start at US$97/month (checked 24 Oct 2026). ClickFunnels is funnel-first, with 1 workspace, 2 team members and 10K contacts on Launch. HighLevel is CRM- and agency-first, with unlimited contacts and users and 3 sub-accounts on Starter, plus SMS. Pick ClickFunnels for funnel-led businesses and HighLevel for agencies.

How do our ratings compare?

ToolOverallFeaturesEaseValueSupportIntegrationsReputation
HighLevel4.2/54.83.54.24.04.04.3Try free
ClickFunnels3.9/54.04.03.43.83.84.4Read review

Swipe the table sideways to see every score →

Our scores out of 5, scored 25 Oct 2026. Hover a column for its full name and weight. How we rate.

How do the plans compare?

HighLevel StarterClickFunnels Launch
PriceUS$97/mo (US$970/yr)US$97/mo (US$81/mo annual)
Accounts3 sub-accounts1 workspace
UsersUnlimited2 team members
ContactsUnlimited10K
EmailsUsage-based50K/mo
Trial14 days14 days + 30-day money-back
AutomationsIncludedNot on Launch

1 2

Which is better for building funnels?

ClickFunnels centres on funnels and courses (3 courses on Launch). HighLevel includes a website & funnel builder in its all-in-one platform. 2 1 ClickFunnels is built around the funnel itself; in HighLevel the funnel builder is one part of a wider CRM, messaging and automation platform.

HighLevel Sites funnels list showing funnel names, last-updated dates and step counts
The Funnels list under Sites. From our own HighLevel account, Oct 2026 (account and workflow/funnel names blurred).

Which is better for agencies?

HighLevel, on paper: unlimited users, sub-accounts and white labelling. ClickFunnels Scale is US$197/mo; workspace count see official pricing page.

Start the 30-day free trial Visit ClickFunnels

Frequently asked questions

Is GoHighLevel better than ClickFunnels?

For agencies and CRM/SMS needs, HighLevel offers more accounts and users at the same entry price. For a funnel-only business, ClickFunnels is focused on that job.

Does ClickFunnels take a cut of sales?

No, according to its official FAQ.

Do both have free trials?

Yes, 14 days each per the official pages. ClickFunnels adds a 30-day money-back guarantee.

Cathy RiddellAbout the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

Related guides

Sources

  1. https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026
  2. https://www.clickfunnels.com/pricing (ClickFunnels pricing), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.

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