HighLevel for agencies

By Cathy Riddell · Facts checked 4 Nov 2026

Affiliate disclosure: Reader-supported. If you buy through the /go/ links on this page I may earn a commission at no extra cost to you. It never changes my ratings. Full disclosure

Quick answer HighLevel is built around agencies: each client gets a sub-account, you can template setups, white-label the app and rebill usage. Starter (US$97/mo) caps you at 3 sub-accounts; Unlimited (US$297/mo) removes the cap (checked 4 Nov 2026).

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Sub-accounts

One per client: separate contacts, pipelines, calendars and automations.

Snapshots

Save a client setup as a template and load it into the next account.

Rebilling

Pass phone and email costs to clients; markup is on the Founder/Pro plan.

White label

Clients see your logo on the desktop web app.

Which plan should an agency pick?

Plan	Monthly	Annual	What the official page lists
Starter	US$97/mo	US$970/yr	3 sub-accounts, unlimited contacts & users, 24/7 support, all core features
Unlimited	US$297/mo	US$2,970/yr	Everything in Starter + unlimited sub-accounts, rebill phone & email (no markup), basic API access
Founder / Pro	US$497/mo	US$4,970/yr	Everything in Unlimited + "Exclusive Founder feature set", rebilling with markup, Founders Club, HL Partner Network; HighLevel's FAQ says SaaS Mode is on the US$497 plan
Enterprise	Custom	Custom	Dedicated CSM, premium support, white-label mobile app, HIPAA included

Source: gohighlevel.com/pricing, checked 4 Nov 2026. Monthly prices are from HighLevel's FAQ on that page; annual prices from the plan cards. Usage-based charges (SMS, calls, email, AI) are extra.

Under 3 clients: Starter. 4 or more, or you want to rebill usage: Unlimited. Selling HighLevel as your own software (SaaS Mode) or marking up usage: Founder/Pro.

How I run client accounts

I keep each client in its own sub-account and start new ones from a saved setup rather than from scratch, then adjust it for the business.

What to watch

Usage fees per client can surprise you if rebilling isn't set up.
Paid add-ons are charged per sub-account.
Expect to spend time on your first snapshot.

HighLevel's pricing page offers a 14-day free trial on Starter, Unlimited and Founder (checked 4 Nov 2026). Billing starts automatically when the trial ends unless you cancel, and usage fees may apply during the trial.

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How I reviewed this: Prices and plan limits come only from HighLevel's official pricing page (gohighlevel.com/pricing), checked 4 Nov 2026, in USD. Opinions come from my own use of HighLevel for agency client work. Nothing here is a paid placement. See how we rate and how we review.

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About the author: Cathy Riddell
Agency owner who uses HighLevel daily for client work. How we review →