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GoHighLevel white label & SaaS Mode

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

Short answer: HighLevel lets agencies white-label the desktop web app so clients see the agency's branding. SaaS Mode, included only on the US$497/month Agency Pro plan, lets you sell HighLevel subscriptions as your own software, with automatic sub-account creation and rebilling. A white-label mobile app costs an extra US$497/month (checked 24 Oct 2026).

What can you white-label in GoHighLevel?

HighLevel's FAQ says you can connect custom domains and white-label the desktop web app, so clients see your logo when they log in. A white-label mobile app is a US$497/mo add-on, included only on Enterprise. [HighLevel pricing]

What is SaaS Mode?

SaaS Mode turns HighLevel into a product you sell. Its official page lists these features: [HighLevel SaaS Mode]

For your clientsFor your agency
2-way text messagingAuto sub-account generation
Web chat widgetAuto user + permission generation
Google Business chat, Facebook Messenger chatDunning (locks out non-payers)
Reputation management, missed-call text-backTwilio rebilling, SaaS dashboard

Which plan includes white label and SaaS Mode?

PlanPriceWhite label / SaaS
StarterUS$97/moDesktop white label (per FAQ); no SaaS Mode
UnlimitedUS$297/moUnlimited sub-accounts
Agency ProUS$497/moSaaS Mode, incl. Twilio rebilling

[HighLevel pricing]

How do you set up SaaS Mode?

  1. Connect Stripe in Agency Settings.
  2. Configure plans in the Plan Configurator: pricing, trial, Twilio credits, snapshots.
  3. Build a pricing/sign-up page with a 2-step order form.

[HighLevel SaaS Mode]

HighLevel agency-level dashboard with the agency navigation menu including Sub-Accounts, Account Snapshots and Reselling
The agency-level view, where sub-accounts, snapshots and reselling live. From our own HighLevel account (agency view), Oct 2026.

Is SaaS Mode worth it for a small agency?

[Cathy to add: whether Moshy uses SaaS Mode and why or why not]

Visit HighLevel

Frequently asked questions

Does GoHighLevel allow white labelling on Starter?

HighLevel's FAQ says you can white-label the desktop web app. SaaS Mode is only on Agency Pro.

How much is the GoHighLevel white-label mobile app?

US$497/month as an add-on, per the official pricing page checked 24 Oct 2026. It's included on Enterprise.

What is GoHighLevel SaaS Mode?

A Pro-plan feature for selling HighLevel subscriptions under your brand, with automatic sub-account creation, dunning and rebilling.

Cathy RiddellAbout the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

Related guides

Sources

  1. https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026
  2. https://www.gohighlevel.com/saas-mode (HighLevel SaaS Mode), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Ratings are not published until hands-on testing is complete.