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White-label CRM: HighLevel branding options

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

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Quick answer HighLevel lets agencies white-label the desktop web app so clients see the agency's branding. SaaS Mode, included only on the US$497/month Founder (Pro) plan, lets you sell HighLevel subscriptions as your own software, with automatic sub-account creation and rebilling. A white-label mobile app costs an extra US$497/month (checked 24 Oct 2026).

This page vs SaaS Mode: This guide is about white-label branding — your logo on the desktop app, and the white-label mobile app. For reselling HighLevel as your own software (SaaS Mode, on the US$497/month Pro plan), see GoHighLevel SaaS Mode.

What is a white-label CRM?

A white-label CRM is software you resell or deliver under your own brand. Your clients log into a portal that shows your logo and domain, not the underlying vendor's. Agencies use white-label CRMs to package CRM, marketing and automation as their own product, or to keep client-facing tools on-brand.

White-label options I've verified

Tool	White-label / resell options (official)	Entry price
HighLevel	Desktop web app white-label on plans that include it (per HighLevel's FAQ); SaaS Mode with automatic sub-account creation and rebilling on the US$497/month Founder (Pro) plan; white-label mobile app US$497/month add-on (included on Enterprise)	From US$97/mo; SaaS Mode on US$497/mo
Others on this site	I haven't verified full white-label / SaaS resell packages for HubSpot, Pipedrive, Zoho CRM or Salesforce for this guide. Check each vendor's current partner or reseller docs before you buy.	See CRM pricing comparison

HighLevel facts from gohighlevel.com/pricing and HighLevel's SaaS Mode page, checked 4 Nov 2026. Prices in USD.

What can you white-label in GoHighLevel?

HighLevel's FAQ says you can connect custom domains and white-label the desktop web app, so clients see your logo when they log in. A white-label mobile app is a US$497/mo add-on, included only on Enterprise. ¹

What is SaaS Mode?

SaaS Mode turns HighLevel into a product you sell. Its official page lists these features: ²

For your clients	For your agency
2-way text messaging	Auto sub-account generation
Web chat widget	Auto user + permission generation
Google Business chat, Facebook Messenger chat	Dunning (locks out non-payers)
Reputation management, missed-call text-back	Twilio rebilling, SaaS dashboard

Which plan includes white label and SaaS Mode?

Plan	Price	White label / SaaS
Starter	US$97/mo	Desktop white label (per FAQ); no SaaS Mode
Unlimited	US$297/mo	Unlimited sub-accounts
Founder (Pro)	US$497/mo	SaaS Mode, incl. Twilio rebilling

How do you set up SaaS Mode?

Connect Stripe in Agency Settings.
Configure plans in the Plan Configurator: pricing, trial, Twilio credits, snapshots.
Build a pricing/sign-up page with a 2-step order form.

HighLevel agency-level dashboard with the agency navigation menu including Sub-Accounts, Account Snapshots and Reselling — The agency-level view, where sub-accounts, snapshots and reselling live. From our own HighLevel account (agency view), Oct 2026.

Is SaaS Mode worth it for a small agency?

Moshy is on Starter, so it doesn't use SaaS Mode, which is only on the US$497/mo Founder (Pro) plan.

Start the 30-day free trial

If you're adding SEO reporting to what you resell, I compare SE Ranking vs Semrush on my other site, BizStacked.

Frequently asked questions

What's the difference between white-label CRM and SaaS Mode?

White-label is branding (clients see your logo). SaaS Mode is reselling (you sell subscriptions and HighLevel can auto-provision accounts and rebill usage). I explain SaaS Mode in detail on the dedicated SaaS Mode page, and branding on this page, so the two queries don't compete with each other.

Does GoHighLevel allow white labelling on Starter?

HighLevel's FAQ says you can white-label the desktop web app. SaaS Mode is only on Founder (Pro).

How much is the GoHighLevel white-label mobile app?

US$497/month as an add-on, per the official pricing page checked 24 Oct 2026. It's included on Enterprise.

What is GoHighLevel SaaS Mode?

A Pro-plan feature for selling HighLevel subscriptions under your brand, with automatic sub-account creation, dunning and rebilling.

About the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

Related guides

How I reviewed this: Official HighLevel pricing and SaaS Mode pages, checked 4 Nov 2026, in USD. I use HighLevel daily for agency client work; SaaS Mode itself is on the US$497 plan, which I am not on. I don't invent prices or experience.

Sources

https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026
https://www.gohighlevel.com/saas-mode (HighLevel SaaS Mode), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.