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Best CRM for marketing agencies

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

Short answer: For marketing agencies managing clients, HighLevel is our top pick: unlimited users and contacts, 3 sub-accounts on Starter (US$97/month) or unlimited on Unlimited (US$297/month), white labelling and SaaS Mode on Pro. Systeme.io offers unlimited sub-accounts from free. ClickFunnels Launch includes 1 workspace (US$97/month). Checked 24 Oct 2026.

Which CRMs suit agencies?

Tool	Client accounts	Users	Price
Official logo HighLevel	3 / unlimited	Unlimited	US$97 / US$297/mo
Official logo Systeme.io	Unlimited sub-accounts	[verify on official page]	Free–US$97/mo
Official logo ClickFunnels	1 workspace on Launch; more on higher tiers [verify on official page]	2 on Launch	US$97 / 197 / 297/mo
Official logo HubSpot	—	Per seat	Free; from US$15–20/seat
Official logo Kartra	Agency capacity on Professional	[verify on official page]	US$549/mo

^{[HighLevel pricing]} ^{[Systeme.io pricing]} ^{[ClickFunnels pricing]} ^{[HubSpot free CRM]} ^{[Kartra pricing]}

Why do we pick HighLevel for agencies?

I've used it daily for about 18 months at Moshy. [Cathy to add: specific agency workflows]

📸 [Cathy to add: screenshot/workflow — Moshy sub-account list (client names blurred)]

What about white labelling?

See GoHighLevel white label & SaaS Mode.

Frequently asked questions

What CRM do marketing agencies use?

Agency-focused platforms like HighLevel are built around client sub-accounts. Sales-led agencies may also use HubSpot.

Which agency CRM can I white-label?

HighLevel lets you white-label the desktop app and resell via SaaS Mode on Pro.

Is there a free agency CRM?

Systeme.io's free plan includes unlimited sub-accounts, with each one getting the free plan's limits.

About the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

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Sources

https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026
https://systeme.io/pricing (Systeme.io pricing), checked 24 Oct 2026
https://www.clickfunnels.com/pricing (ClickFunnels pricing), checked 24 Oct 2026
https://www.hubspot.com/products/crm (HubSpot free CRM), checked 24 Oct 2026
https://kartra.com/pricing (Kartra pricing), checked 24 Oct 2026
https://www.gohighlevel.com/saas-mode (HighLevel SaaS Mode), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Ratings are not published until hands-on testing is complete.