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Best CRM for agencies and marketing agencies
By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026
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How do our ratings compare?
| Tool | Overall | Features | Ease | Value | Support | Integrations | Reputation | |
|---|---|---|---|---|---|---|---|---|
 Systeme.io | 4.3/5 | 3.6 | 4.6 | 4.9 | 4.6 | 3.0 | 4.8 | Try free |
| HighLevel | 4.2/5 | 4.8 | 3.5 | 4.2 | 4.0 | 4.0 | 4.3 | Try free |
| ClickFunnels | 3.9/5 | 4.0 | 4.0 | 3.4 | 3.8 | 3.8 | 4.4 | Read review |
| HubSpot | 3.9/5 | 3.8 | 4.2 | 3.6 | 3.4 | 5.0 | 3.8 | Read review |
 Kartra | 3.5/5 | 4.0 | 3.2 | 3.0 | 3.2 | 3.5 | 3.6 | Visit |
Swipe the table sideways to see every score →
Our scores out of 5, scored 25 Oct 2026. Hover a column for its full name and weight. How we rate.
Which CRMs suit agencies?
| Tool | Client accounts | Users | Price |
|---|---|---|---|
| HighLevel | 3 / unlimited | Unlimited | US$97 / US$297/mo |
| Systeme.io | Unlimited sub-accounts | see official pricing page | Free–US$97/mo |
| ClickFunnels | 1 workspace on Launch; more on higher tiers see official pricing page | 2 on Launch | US$97 / 197 / 297/mo |
| HubSpot | — | Per seat | Free; from US$15–20/seat |
| Kartra | Agency capacity on Professional | see official pricing page | US$549/mo |
Why do we pick HighLevel for agencies?
I've used it daily for about 18 months at Moshy. Typical agency uses are client sub-accounts, sales pipelines, booking calendars and automated follow-up workflows.
What about white labelling?
See GoHighLevel white label & SaaS Mode.
Most agencies need an SEO tool alongside the CRM; I compare the best SEO tools for small business on my other site, BizStacked.
Frequently asked questions
What is the best CRM for a marketing agency?
From the tools I've reviewed, HighLevel is my pick for a marketing agency that needs client sub-accounts, SMS, funnels and automation in one place. I use it daily for agency client work. Starter is US$97 a month for 3 sub-accounts; Unlimited is US$297 a month for unlimited sub-accounts (checked 12 Nov 2026). Systeme.io lists unlimited sub-accounts even on its free plan, which can suit a very small shop on a tight budget.
What CRM do marketing agencies use?
It varies. Agencies that run marketing in-house for many clients often want sub-accounts and white-label options, which is why I use HighLevel. Some teams start on HubSpot's free CRM (2 users, 1,000 contacts) or Systeme.io and move when they need SMS, more accounts or flatter pricing.
What CRM do marketing agencies use?
Agency-focused platforms like HighLevel are built around client sub-accounts. Sales-led agencies may also use HubSpot.
Which agency CRM can I white-label?
HighLevel lets you white-label the desktop app and resell via SaaS Mode on Pro.
Is there a free agency CRM?
Systeme.io's free plan includes unlimited sub-accounts, with each one getting the free plan's limits.
About the author: Cathy RiddellCathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →
Related guides
- CRM pricing comparison
- CRM software UK
- CRM software Australia
- What is GoHighLevel?
- HighLevel snapshots
- Best all-in-one marketing platform
- HighLevel for agencies
- Is HighLevel worth it?
- Free HighLevel setup checklist + templates
- GoHighLevel SaaS Mode
- GoHighLevel review
- GoHighLevel pricing
- GoHighLevel white label & SaaS Mode
Sources
- https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026
- https://systeme.io/pricing (Systeme.io pricing), checked 24 Oct 2026
- https://www.clickfunnels.com/pricing (ClickFunnels pricing), checked 24 Oct 2026
- https://www.hubspot.com/products/crm (HubSpot free CRM), checked 24 Oct 2026
- https://kartra.com/pricing (Kartra pricing), checked 24 Oct 2026
- https://www.gohighlevel.com/saas-mode (HighLevel SaaS Mode), checked 24 Oct 2026
Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.