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Best all-in-one marketing platform (and all-in-one CRM)
By Cathy Riddell · Facts checked 4 Nov 2026
Affiliate disclosure: Reader-supported. If you buy through the /go/ links on this page I may earn a commission at no extra cost to you. It never changes my ratings. Full disclosure
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What "all-in-one" should cover
- CRM and pipelines
- Funnels, websites and forms
- Email and SMS marketing
- Calendars and booking
- Automation workflows
- Payments, and optionally courses and memberships
How the main platforms compare
| Platform | Best for | Pricing |
|---|---|---|
| HighLevel | Agencies and service businesses | From US$97/mo, 14-day trial (checked 4 Nov 2026) |
| Systeme.io | Solo creators on a budget | See dated, sourced prices in the CRM pricing comparison |
| Kartra | Course and membership sellers | |
| ClickFunnels | Funnel-first marketers | |
| Kajabi | Established course creators | |
| HubSpot | Sales-led teams | Free CRM; Starter from US$15/seat/mo for new customers (checked 4 Nov 2026) |
Why HighLevel is my pick
It's the one I use for agency client work: sub-accounts per client, SMS and email, calendars, pipelines and workflows in one login. The trade-offs are a learning curve and usage fees on top of the plan. Full detail in my HighLevel review.
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About the author: Cathy RiddellAgency owner who uses HighLevel daily for client work. How we review →