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How we rate
By Cathy Riddell, founder of Moshy · Last updated 24 Oct 2026
Every tool on CRM Reviewed gets the same six-criterion score. I score each criterion from 1 to 5 (half-points allowed), multiply by the weight, and round the total to one decimal. My scores combine my own use (HighLevel daily for about 18 months on the Starter plan at Moshy), the official pricing and feature pages, and public user reviews. Commissions never change a score.
Criteria and weights
| Criterion | Weight | What we look at |
|---|---|---|
| Features & automation | 25% | Breadth and depth of CRM, pipelines, funnels, email/SMS, workflows and what's included on the plan we score. |
| Ease of use | 15% | How quickly a non-technical owner can set up and run it; learning curve; interface consistency. |
| Pricing & value | 20% | Entry price, what's included, per-seat or usage costs, fees and free plan/trial, from official pricing pages. |
| Support & onboarding | 15% | Support hours and channels, documentation, training, migration help, and what reviewers report. |
| Integrations | 10% | Native integrations, marketplace size, Zapier/webhooks and API access. |
| Reputation (public reviews) | 15% | Aggregate ratings and review counts on Capterra and Trustpilot (G2 where we could read it), weighted towards larger samples. |
What each score means
| Score | Meaning |
|---|---|
| 5 | Best in class; hard to fault. (No tool scores 5 overall.) |
| 4 | Strong; minor gaps most buyers won't notice. |
| 3 | Adequate; real trade-offs you should check. |
| 2 | Weak; a clear limitation for most buyers. |
| 1 | Poor or missing. |
The overall score is a weighted average, so it's our editorial opinion, not an average of user reviews. We show public user ratings separately below so you can compare.
Our current scores
| Tool | Overall | Features & automation | Ease of use | Pricing & value | Support & onboarding | Integrations | Reputation |
|---|---|---|---|---|---|---|---|
| Systeme.io | 4.3/5 | 3.6 | 4.6 | 4.9 | 4.6 | 3.0 | 4.8 |
| HighLevel | 4.2/5 | 4.8 | 3.5 | 4.2 | 4.0 | 4.0 | 4.3 |
| HubSpot | 3.9/5 | 3.8 | 4.2 | 3.6 | 3.4 | 5.0 | 3.8 |
| ClickFunnels | 3.9/5 | 4.0 | 4.0 | 3.4 | 3.8 | 3.8 | 4.4 |
| Kajabi | 3.7/5 | 3.9 | 4.3 | 2.8 | 3.8 | 3.6 | 3.8 |
| Kartra | 3.5/5 | 4.0 | 3.2 | 3.0 | 3.2 | 3.5 | 3.6 |
Our scores out of 5, scored 25 Oct 2026. How we rate.
Systeme.io — 4.3/5
- Features & automation 3.6: Funnels, email, courses, blogs and affiliates covered well; no built-in SMS and a lighter CRM than HighLevel.
- Ease of use 4.6: Streamlined interface; Capterra users rate ease 4.6.
- Pricing & value 4.9: Genuine free plan and paid plans from US$17/mo with 0% transaction fees.
- Support & onboarding 4.6: Reviewers consistently praise fast replies and free migration on annual plans (Capterra support 4.8).
- Integrations 3.0: Small native integration list; many connections need Zapier or webhooks.
- Reputation (public reviews) 4.8: Capterra 4.8 (2,131 reviews), Trustpilot 4.9 (8,696 reviews).
HighLevel — 4.2/5
- Features & automation 4.8: CRM, funnels, SMS/email, calendars, reputation, courses and workflows in one; I use it daily at Moshy.
- Ease of use 3.5: There's a lot to learn before workflows and sub-accounts feel natural.
- Pricing & value 4.2: US$97/mo flat with unlimited users and contacts is strong value for agencies, but SMS/email/AI usage costs add up.
- Support & onboarding 4.0: 24/7 support plus a large community and training library; reviewers often mention the learning curve.
- Integrations 4.0: Native Stripe, Google, Meta, Zapier and an API; deeper API needs the higher plans.
- Reputation (public reviews) 4.3: Trustpilot 4.9 (about 15K reviews), but lower on Capterra (4.2 from 89 reviews).
HubSpot — 3.9/5
- Features & automation 3.8: Excellent contact, deal and pipeline CRM; funnels, SMS and agency sub-accounts aren't its focus at Starter.
- Ease of use 4.2: Clean, well-documented interface; Capterra ease 4.3.
- Pricing & value 3.6: Free CRM is excellent, but per-seat pricing and big jumps to Professional add up.
- Support & onboarding 3.4: Strong docs and Academy; Trustpilot reviewers report slow support and rigid renewals.
- Integrations 5.0: 2,000+ marketplace apps, the largest ecosystem here.
- Reputation (public reviews) 3.8: Capterra 4.5 (HubSpot CRM, 4,491 reviews) but Trustpilot 1.5 (1,174 reviews, mostly billing/support).
ClickFunnels — 3.9/5
- Features & automation 4.0: Funnels, courses, email and store; automations not on Launch, no built-in SMS.
- Ease of use 4.0: Funnel builder is approachable; Capterra ease 4.3.
- Pricing & value 3.4: US$97/mo for 1 workspace and 2 users is pricey next to HighLevel or Systeme.io.
- Support & onboarding 3.8: 14-day trial plus 30-day money-back; Capterra support 4.3.
- Integrations 3.8: Common payment and email tools plus Zapier.
- Reputation (public reviews) 4.4: Capterra 4.5 (666 reviews); Trustpilot about 4.7 (about 3K reviews).
Kajabi — 3.7/5
- Features & automation 3.9: Polished courses, communities, coaching and branded app; CRM and automation are basic.
- Ease of use 4.3: Known for being simple to set up; Capterra ease 4.1.
- Pricing & value 2.8: From US$179/mo (US$143 annual), the most expensive entry point here; Capterra value 3.7.
- Support & onboarding 3.8: 30-day money-back; Capterra support 4.1.
- Integrations 3.6: Core payment, Zapier and email integrations.
- Reputation (public reviews) 3.8: Capterra 4.4 (230 reviews); Trustpilot about 3.4 (about 2K reviews).
Kartra — 3.5/5
- Features & automation 4.0: Memberships, checkouts, email/SMS, video hosting and calendars in one platform.
- Ease of use 3.2: Capterra ease 4.0, but several Trustpilot reviewers report a steep, inconsistent UI.
- Pricing & value 3.0: From US$59/mo but Essentials caps at 500 contacts with a 5% fee; agency features only at US$549/mo.
- Support & onboarding 3.2: Capterra support 4.1; recent Trustpilot complaints about slow replies.
- Integrations 3.5: Standard payment, Zapier and API (API on Professional only).
- Reputation (public reviews) 3.6: Capterra 4.5 (168 reviews) but Trustpilot 3.2 (129 reviews).
Public user ratings we used
| Tool | Site | Rating | Reviews | Source |
|---|---|---|---|---|
| HighLevel | Capterra | 4.2 | 89 | link |
| HighLevel | Trustpilot | 4.9 | about 15K (rounded on Trustpilot listing) | link |
| Systeme.io | Capterra | 4.8 | 2,131 | link |
| Systeme.io | Trustpilot | 4.9 | 8,696 | link |
| Kartra | Capterra | 4.5 | 168 | link |
| Kartra | Trustpilot | 3.2 | 129 | link |
| HubSpot | Capterra (HubSpot CRM) | 4.5 | 4,491 | link |
| HubSpot | Trustpilot | 1.5 | 1,174 | link |
| ClickFunnels | Capterra | 4.5 | 666 | link |
| ClickFunnels | Trustpilot | 4.7 | about 3K (rounded) | link |
| Kajabi | Capterra | 4.4 | 230 | link |
| Kajabi | Trustpilot | 3.4 | about 2K (rounded) | link |
Checked 25 Oct 2026. Capterra and Trustpilot figures were read from the linked pages; where Trustpilot only showed a rounded count on a related listing, we say so. G2 blocked our checks, so we don't quote G2 numbers. HubSpot's score is for the Starter Customer Platform; Capterra's figure is for HubSpot CRM overall.
How often we re-score
We re-check prices and public ratings whenever we update a review, and re-score if a plan, price or feature changes.