Home › GoHighLevel vs HubSpot
GoHighLevel vs HubSpot
By Cathy Riddell, founder of Moshy · Facts checked 31 Oct 2026 · Last updated 31 Oct 2026
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How do our ratings compare?
| Tool | Overall | Features | Ease | Value | Support | Integrations | Reputation | |
|---|---|---|---|---|---|---|---|---|
| HighLevel | 4.2/5 | 4.8 | 3.5 | 4.2 | 4.0 | 4.0 | 4.3 | Try free |
| HubSpot | 3.9/5 | 3.8 | 4.2 | 3.6 | 3.4 | 5.0 | 3.8 | Read review |
Swipe the table sideways to see every score →
Our scores out of 5, scored 25 Oct 2026. Hover a column for its full name and weight. How we rate.
How I compared them: I use HighLevel every day at my agency (Starter plan, about 18 months). I haven't used HubSpot hands-on, so HubSpot facts come only from hubspot.com, checked 31 Oct 2026. The HighLevel link is an affiliate link. HubSpot links are not.
How do they compare at a glance?
| HighLevel | HubSpot | |
|---|---|---|
| Free option | No free plan; 14-day free trial | Free tools: 2 users, 1,000 contacts, no expiry |
| Entry paid price | US$97/mo flat (Starter), or US$970/yr | Starter list US$20/seat/mo; new-customer offer from US$7–10/seat/mo |
| Users | Unlimited on every plan | Paid per seat |
| Contacts | Unlimited on every plan | 1,000 on Free; Starter includes 1,000 marketing contacts |
| Client sub-accounts | 3 on Starter; unlimited from US$297/mo | Not a listed feature |
| SMS & calling | Email + SMS marketing and calling built in (usage-based charges) | Calling: 500 minutes on Sales/Service Hub Starter; SMS not listed on the pages I checked |
| Funnels & websites | Website & funnel builder on every plan | Landing pages (up to 30 on Free and Starter); website builder |
| Integrations | Native integrations plus API access | 2,000+ apps in the HubSpot Marketplace |
| Onboarding fees | None listed | Required one-time fee on Professional and Enterprise |
| Start HighLevel free trial | Get HubSpot's free CRM |
Which is cheaper?
For one or two people, HubSpot's free CRM costs nothing. Once you pay, HubSpot charges per seat while HighLevel is flat:
| Team size | HubSpot Starter (US$20 list) | HubSpot Sales Hub Pro (US$90–100) | HighLevel Starter |
|---|---|---|---|
| 2 users | US$40/mo | US$180–200/mo + US$1,500 onboarding | US$97/mo |
| 5 users | US$100/mo | US$450–500/mo + US$1,500 onboarding | US$97/mo |
| 10 users | US$200/mo | US$900–1,000/mo + US$1,500 onboarding | US$97/mo |
My arithmetic from list prices on hubspot.com and gohighlevel.com, 31 Oct 2026, before tax. HubSpot's new-customer Starter offer (US$7–10/seat) is lower while it lasts. HighLevel adds usage-based charges for SMS, email, calls and AI.
Which is better for agencies?
HighLevel is built around client sub-accounts, a “Snapshot” library, rebilling and a white-label desktop app (see how). HubSpot is built for a company's own sales, marketing and service teams. 1
First-hand: I'm on HighLevel's Starter plan (US$97/month) and have used HighLevel for about 18 months.
Which is better for a sales team?
HubSpot. Its free CRM covers contacts, deals, pipelines, email tracking, meeting scheduling and reporting, and Sales Hub Professional adds forecasting, sequences and conversation intelligence. The marketplace has 2,000+ apps. 2 5
What are the pros and cons?
| Pros | Cons | |
|---|---|---|
| HighLevel | Flat price, unlimited users and contacts; SMS, funnels, booking and sub-accounts in one; 14-day free trial | No free plan; usage-based messaging/AI charges; learning curve |
| HubSpot | Free CRM with no expiry; polished reporting; 2,000+ integrations | Per-seat pricing; onboarding fees on Professional/Enterprise; free plan capped at 2 users and 1,000 contacts |
If neither CRM fits and you'd rather build your own simple app, I compare the best AI app builders on my other site, BizStacked.
What's the verdict?
Agencies and service businesses that want everything in one place: HighLevel (4.2/5). Small sales teams starting free, or companies committed to HubSpot's hubs: HubSpot (3.9/5). Read my HubSpot review and GoHighLevel review.
Frequently asked questions
Is HubSpot or GoHighLevel cheaper?
HubSpot's free CRM (2 users, 1,000 contacts) costs nothing. On paid plans, HubSpot Starter lists at US$20 per seat per month, while HighLevel is a flat US$97/month with unlimited users (checked 31 Oct 2026).
Can HighLevel replace HubSpot?
For many small agencies and service businesses, yes. Larger sales teams may prefer HubSpot's forecasting, reporting and permissions.
Does HubSpot have SMS like HighLevel?
SMS wasn't listed on the HubSpot pages I checked. HubSpot lists calling (500 minutes on Starter). Check with HubSpot before buying.
About the author: Cathy RiddellCathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →
Related guides
- HighLevel for agencies
- Is HighLevel worth it?
- Free HighLevel setup checklist + templates
- GoHighLevel review
- GoHighLevel alternatives
- HubSpot review
- HubSpot alternatives
- All CRM comparisons
Sources
- https://www.gohighlevel.com/pricing (HighLevel pricing), checked 31 Oct 2026
- https://www.hubspot.com/products/crm (HubSpot free CRM), checked 31 Oct 2026
- https://www.hubspot.com/pricing/crm (HubSpot pricing: free tools & Starter), checked 31 Oct 2026
- https://www.hubspot.com/products/crm/starter (HubSpot Starter offer page), checked 31 Oct 2026
- https://www.hubspot.com/pricing/sales (HubSpot Sales Hub pricing), checked 31 Oct 2026
Prices and features come only from the official vendor pages listed, checked 31 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.