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GoHighLevel vs HubSpot

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

Short answer: Choose HighLevel if you're an agency wanting flat-priced, all-in-one CRM, SMS, funnels and client sub-accounts (from US$97/month, unlimited users). Choose HubSpot if you want a free CRM to start and a classic sales CRM that scales per seat (Starter from US$15–20 per seat per month). Prices checked 24 Oct 2026.

How do they compare at a glance?

HighLevelHubSpot
Free planNo (14-day trial)Yes: 2 users, 1,000 contacts
Entry paid priceUS$97/mo flatFrom US$15/seat/mo (CRM page) or US$20 list (Starter page)
UsersUnlimitedPer seat
ContactsUnlimited1,000 on Free
Client sub-accounts3 (Starter) / unlimitedNot the focus
SMS / callingBuilt in (usage-based)—
IntegrationsIncluded integrations2,000+ marketplace apps

[HighLevel pricing] [HubSpot free CRM] [HubSpot CRM Starter]

Which is cheaper?

HubSpot is cheaper to start, since the free CRM costs nothing. HubSpot charges per seat, while HighLevel is flat with unlimited users, so the gap narrows as your team grows. Check your own seat count.

Which is better for agencies?

HighLevel is built around sub-accounts, rebilling and white labelling (see how). [Cathy to add: why Moshy chose HighLevel]

HighLevel opportunities board with New Lead, Contacted, Proposal Sent and Closed stages holding demo deals
A sales pipeline board with demo deals in each stage. From our own HighLevel account (demo sub-account with sample data), Oct 2026.

Which is better for a sales team?

HubSpot's free CRM covers contact management, deals, pipelines, email tracking, meeting scheduling and reporting. [HubSpot free CRM]

What's the verdict?

[Cathy to add: final verdict]

Visit HighLevel Visit HubSpot

Frequently asked questions

Is HubSpot or GoHighLevel cheaper?

HubSpot has a free CRM (2 users, 1,000 contacts). For paid plans, HighLevel is a flat US$97/month with unlimited users, while HubSpot charges per seat.

Can HighLevel replace HubSpot?

For many small agencies, yes. Larger sales teams may prefer HubSpot's reporting and permissions. [Cathy to add: her view]

Does HubSpot have SMS like HighLevel?

SMS isn't listed among the HubSpot free CRM features we checked. Verify on HubSpot's site before buying.

Cathy RiddellAbout the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

Related guides

Sources

  1. https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026
  2. https://www.hubspot.com/products/crm (HubSpot free CRM), checked 24 Oct 2026
  3. https://www.hubspot.com/products/crm/starter (HubSpot CRM Starter), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Ratings are not published until hands-on testing is complete.