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HubSpot alternatives

By Cathy Riddell, founder of Moshy · Facts checked 24 Oct 2026 · Last updated 24 Oct 2026

Short answer: The main HubSpot alternatives are HighLevel (flat US$97/month with unlimited users, best for agencies), Systeme.io (free plan, paid from US$17/month, best for solo creators), ClickFunnels (US$97/month, funnel-first) and Kartra (from US$59/month, memberships). People usually switch to avoid per-seat pricing or to get funnels and SMS built in. Checked 24 Oct 2026.

Which HubSpot alternatives are worth it?

Tool	Best for	Starting price*	Try first	Note
Official logo HighLevel	Agencies managing client accounts	US$97/mo	14-day free trial	Unlimited contacts & users
Official logo Systeme.io	Solo creators on a budget	Free; paid from US$17/mo	Free plan	0% transaction fees
Official logo Kartra	Course & membership sellers	US$59/mo	30-day money-back	5% fee on Essentials
Official logo ClickFunnels	Funnel-first marketers	US$97/mo	14-day trial	No cut of sales

*Official pricing pages, checked 24 Oct 2026, USD.

Why look beyond HubSpot?

Paid tiers are priced per seat (Starter from US$15–20, Professional from US$50). ^{[HubSpot free CRM]} ^{[HubSpot CRM Starter]}
The free plan is limited to 2 users and 1,000 contacts. ^{[HubSpot free CRM]}

Is HighLevel a good HubSpot alternative?

For agencies: unlimited users and contacts, with SMS and funnels built in. Full comparison. [Cathy to add: her experience switching or comparing]

Is Systeme.io a good HubSpot alternative?

For solo creators who need funnels and email more than a sales CRM. Review.

What about ClickFunnels and Kartra?

Both suit businesses selling online. See ClickFunnels and Kartra.

📸 [Cathy to add: screenshot/workflow — side-by-side pipeline screens]

Frequently asked questions

What's the cheapest HubSpot alternative?

Systeme.io has a free plan and paid plans from US$17/month (checked 24 Oct 2026).

Is GoHighLevel a HubSpot alternative?

Yes, especially for agencies. It's flat-priced with unlimited users and contacts.

Is HubSpot free?

The free CRM is free for up to 2 users and 1,000 contacts.

About the author: Cathy Riddell
Cathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →

Related guides

Sources

https://www.hubspot.com/products/crm (HubSpot free CRM), checked 24 Oct 2026
https://www.hubspot.com/products/crm/starter (HubSpot CRM Starter), checked 24 Oct 2026
https://www.gohighlevel.com/pricing (HighLevel pricing), checked 24 Oct 2026
https://systeme.io/pricing (Systeme.io pricing), checked 24 Oct 2026
https://www.clickfunnels.com/pricing (ClickFunnels pricing), checked 24 Oct 2026
https://kartra.com/pricing (Kartra pricing), checked 24 Oct 2026

Prices and features come only from the official vendor pages listed, checked 24 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Ratings are not published until hands-on testing is complete.