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HubSpot alternatives
By Cathy Riddell, founder of Moshy · Facts checked 31 Oct 2026 · Last updated 31 Oct 2026
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How do our ratings compare?
| Tool | Overall | Features | Ease | Value | Support | Integrations | Reputation | |
|---|---|---|---|---|---|---|---|---|
 Systeme.io | 4.3/5 | 3.6 | 4.6 | 4.9 | 4.6 | 3.0 | 4.8 | Try free |
| HighLevel | 4.2/5 | 4.8 | 3.5 | 4.2 | 4.0 | 4.0 | 4.3 | Try free |
| HubSpot | 3.9/5 | 3.8 | 4.2 | 3.6 | 3.4 | 5.0 | 3.8 | Read review |
| ClickFunnels | 3.9/5 | 4.0 | 4.0 | 3.4 | 3.8 | 3.8 | 4.4 | Read review |
 Kartra | 3.5/5 | 4.0 | 3.2 | 3.0 | 3.2 | 3.5 | 3.6 | Visit |
Swipe the table sideways to see every score →
Our scores out of 5, scored 25 Oct 2026. Hover a column for its full name and weight. How we rate.
How I put this together: I use HighLevel every day at my agency (Starter plan, about 18 months). The other tools here are compared from their official pricing and feature pages, checked 31 Oct 2026, not from client work. HighLevel, Systeme.io and Kartra links are affiliate links; HubSpot, ClickFunnels and Kajabi links go to the official sites with no affiliate tag.
Which HubSpot alternatives are worth it?
| Tool | Best for | Starting price | Try first | |
|---|---|---|---|---|
| HighLevel | Agencies managing client accounts | US$97/mo, unlimited contacts & users | 30-day free trial | Start HighLevel free trial |
| Systeme.io | Solo creators on a budget | Free; paid from US$17/mo | Free plan, no card | Start Systeme.io free |
| ClickFunnels | Funnel-first marketers | US$97/mo (US$81/mo annual) | Free trial | Visit ClickFunnels (official site) |
| Kartra | Course & membership sellers | US$59/mo (Starter US$119/mo) | 30-day money-back | Get started with Kartra |
Official pricing pages, checked 31 Oct 2026, USD.
Why look beyond HubSpot?
- Paid tiers are per seat: Starter lists at US$20/seat/month (new-customer offer from US$7–10), Sales Hub Professional US$90–100/seat plus a one-time US$1,500 onboarding fee. 2 3
- The free CRM is limited to 2 users and 1,000 contacts. 1
Full detail: HubSpot review.
Is HighLevel a good HubSpot alternative?
For agencies and service businesses: unlimited users and contacts, with SMS, calling, funnels and client sub-accounts built in. 4 Full comparison.
First-hand: I'm on HighLevel's Starter plan (US$97/month) and have used HighLevel for about 18 months.
Is Systeme.io a good HubSpot alternative?
For solo creators who need funnels and email more than a sales CRM: free plan with 2,000 contacts, paid from US$17/month. 5 Review.
What about ClickFunnels and Kartra?
Both suit businesses selling online. ClickFunnels Launch is US$97/month (US$81 annual) with 1 workspace and 2 team members; Kartra starts at US$59/month, with Starter at US$119/month. 6 7 See ClickFunnels and Kartra.
If what you really want is a cheaper email tool rather than a full CRM, I cover the best Mailchimp alternatives on my other site, BizStacked.
What's my pick?
Agencies: HighLevel. Solo creators on a budget: Systeme.io. Small sales teams happy with per-seat pricing can stay on HubSpot's free CRM.
Frequently asked questions
What's the cheapest HubSpot alternative?
Systeme.io has a free plan and paid plans from US$17/month (checked 31 Oct 2026).
Is GoHighLevel a HubSpot alternative?
Yes, especially for agencies. It's flat-priced (from US$97/month) with unlimited users and contacts.
Is HubSpot free?
The free CRM is free for up to 2 users and 1,000 contacts.
About the author: Cathy RiddellCathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →
Related guides
- HubSpot vs Salesforce
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- HubSpot free CRM review
- GoHighLevel vs HubSpot
- HubSpot review
- Best CRM for small business
- Best free CRM
- All CRM comparisons
Sources
- https://www.hubspot.com/products/crm (HubSpot free CRM), checked 31 Oct 2026
- https://www.hubspot.com/pricing/crm (HubSpot pricing: free tools & Starter), checked 31 Oct 2026
- https://www.hubspot.com/pricing/sales (HubSpot Sales Hub pricing), checked 31 Oct 2026
- https://www.gohighlevel.com/pricing (HighLevel pricing), checked 31 Oct 2026
- https://systeme.io/pricing (Systeme.io pricing), checked 31 Oct 2026
- https://www.clickfunnels.com/pricing (ClickFunnels pricing), checked 31 Oct 2026
- https://kartra.com/pricing (Kartra pricing), checked 31 Oct 2026
Prices and features come only from the official vendor pages listed, checked 31 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.