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HubSpot vs Pipedrive

By Cathy Riddell · Facts checked 4 Nov 2026

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Quick answer Pipedrive is a focused, pipeline-first sales CRM with a 14-day trial; HubSpot offers a free CRM and a wider platform you can grow into. Small sales teams that live in their pipeline often prefer Pipedrive's simplicity; teams that want marketing and service tools later lean towards HubSpot.

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Pricing side by side

	HubSpot	Pipedrive
Free option	Free CRM: 2 users, 1,000 contacts	No free plan; 14-day free trial, no card
Entry	Starter from US$15/seat/mo*	Lite US$14/seat/mo (annual)
Mid	Professional from US$50/seat/mo	Growth US$39 · Premium US$59 /seat/mo (annual)
Top	Enterprise from US$75/seat/mo	Ultimate US$79/seat/mo (annual)

*New-customer discount. Pipedrive prices are billed annually; monthly billing costs more. Sources: hubspot.com/products/crm, pipedrive.com/en/pricing, checked 4 Nov 2026.

Who each suits

Pipedrive: sales teams that want a visual pipeline, email sync and automations without a big platform.
HubSpot: teams that want a free start and may add marketing, service or content tools.
HighLevel: agencies and service businesses that also need SMS, calendars, funnels and client sub-accounts.

HighLevel starts at US$97/month (Starter, 3 sub-accounts) with a free trial — 30-day bootcamp offer on this site; pricing page lists 14 days (gohighlevel.com/pricing, checked 4 Nov 2026).

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Frequently asked questions

Does Pipedrive have a free plan?

No free plan is listed; Pipedrive offers a free 14-day trial with no credit card (checked 4 Nov 2026).

Which is cheaper, HubSpot or Pipedrive?

HubSpot's free CRM costs nothing for up to 2 users. For paid seats, compare the per-seat prices above for your team size.

How I reviewed this: Prices and plan limits come only from official pricing pages for HubSpot (hubspot.com/products/crm), Pipedrive (pipedrive.com/en/pricing) and HighLevel (gohighlevel.com/pricing), checked 4 Nov 2026, in USD. Opinions come from my own use of HighLevel for agency client work. Nothing here is a paid placement. See how we rate and how we review.

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About the author: Cathy Riddell
Agency owner who uses HighLevel daily for client work. How we review →