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HubSpot free CRM review

By Cathy Riddell · Facts checked 4 Nov 2026

Affiliate disclosure: Reader-supported. If you buy through the /go/ links on this page I may earn a commission at no extra cost to you. It never changes my ratings. Full disclosure

Quick answer HubSpot's free CRM is a genuinely free, no-expiry contact and deal tracker with up to 2 users and 1,000 contacts and no credit card needed (hubspot.com, checked 4 Nov 2026). It's a good first CRM. If you need SMS, funnels and automation for clients, I'd pick HighLevel instead: HighLevel starts at US$97/month (Starter, 3 sub-accounts) with a 14-day free trial (gohighlevel.com/pricing, checked 4 Nov 2026).

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What the free plan includes

Per HubSpot's CRM page: contact management, deal pipelines, CRM import, tasks and activities, a reporting dashboard, the Breeze AI assistant, email tracking and templates, meeting scheduling, live chat, forms, landing pages, ticketing, payment links and the mobile app.

Free plan limits

Up to 2 users
1,000 contacts
No expiry date and no credit card required

Source: hubspot.com/products/crm, checked 4 Nov 2026. HubSpot links to its pricing page for detailed limits.

What upgrading costs

Edition	Starting price on HubSpot's CRM page
Starter	From US$15/month per seat (HubSpot says this is a discount for new customers that can end anytime)
Professional	From US$50/month per seat
Enterprise	From US$75/month per seat

Who it suits

Good fit: small sales-led teams that need to get off spreadsheets. Less of a fit: agencies managing several client accounts, or businesses that want SMS, funnels and automation without paying per seat. For those, compare HighLevel in my HighLevel vs HubSpot guide.

How I reviewed this: from HubSpot's official pages and our existing HubSpot review.

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How I reviewed this: Prices and plan limits come only from HubSpot's official CRM page (hubspot.com/products/crm) and HighLevel's pricing page (gohighlevel.com/pricing), checked 4 Nov 2026, in USD. Opinions come from my own use of HighLevel for agency client work. Nothing here is a paid placement. See how we rate and how we review.

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A step-by-step setup checklist plus ready-to-use starter templates: lead replies, reminders, missed-call text-back, review requests, a nurture sequence and pipeline stages. Free, no sign-up needed.

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About the author: Cathy Riddell
Agency owner who uses HighLevel daily for client work. How we review →