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Best free CRM
By Cathy Riddell, founder of Moshy · Facts checked 31 Oct 2026 · Last updated 31 Oct 2026
Reader-supported: we may earn a commission if you buy through links on this page, at no extra cost to you. It never changes our ratings. Disclosure
How do our ratings compare?
| Tool | Overall | Features | Ease | Value | Support | Integrations | Reputation | |
|---|---|---|---|---|---|---|---|---|
 Systeme.io | 4.3/5 | 3.6 | 4.6 | 4.9 | 4.6 | 3.0 | 4.8 | Try free |
| HighLevel | 4.2/5 | 4.8 | 3.5 | 4.2 | 4.0 | 4.0 | 4.3 | Try free |
| HubSpot | 3.9/5 | 3.8 | 4.2 | 3.6 | 3.4 | 5.0 | 3.8 | Read review |
| ClickFunnels | 3.9/5 | 4.0 | 4.0 | 3.4 | 3.8 | 3.8 | 4.4 | Read review |
Swipe the table sideways to see every score →
Our scores out of 5, scored 25 Oct 2026. Hover a column for its full name and weight. How we rate.
How I put this together: I use HighLevel every day at my agency (Starter plan, about 18 months). The other tools here are compared from their official pricing and feature pages, checked 31 Oct 2026, not from client work. HighLevel, Systeme.io and Kartra links are affiliate links; HubSpot, ClickFunnels and Kajabi links go to the official sites with no affiliate tag.
Which CRMs are actually free?
| Tool | Free plan? | Limits (official) | |
|---|---|---|---|
| HubSpot | Yes, no expiry | 2 users, 1,000 contacts; 2,000 email sends/mo with HubSpot branding | Get HubSpot's free CRM |
| Systeme.io | Yes, no card | 2,000 contacts, 3 funnels, 1 course, 1 automation rule | Start Systeme.io free |
| HighLevel | No: 14-day free trial | Unlimited contacts and users once paid (from US$97/mo) | Start HighLevel free trial |
| ClickFunnels | No: free trial | Launch from US$97/mo | Visit ClickFunnels (official site) |
Is HubSpot or Systeme.io the better free CRM?
HubSpot suits sales pipelines and small teams. Systeme.io suits selling online with funnels, email and courses. See my HubSpot review and Systeme.io review.
When should you pay instead?
When you need SMS, calling, more users, automations or client accounts. HighLevel's 14-day free trial lets you test that before paying. See best CRM for small business.
What's my pick?
Sales team: HubSpot free. Online seller: Systeme.io free. Ready to pay for an all-in-one: HighLevel.
Frequently asked questions
What is the best 100% free CRM?
HubSpot and Systeme.io both have free plans, per their official pages (checked 31 Oct 2026).
Does GoHighLevel have a free plan?
No. It offers a 14-day free trial on any plan.
How many contacts does HubSpot's free CRM allow?
1,000 contacts and up to 2 users.
About the author: Cathy RiddellCathy runs the digital agency Moshy and has used HighLevel every day for about 18 months for real client work. She writes every CRM Reviewed guide. How we review →
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Sources
- https://www.hubspot.com/products/crm (HubSpot free CRM), checked 31 Oct 2026
- https://www.hubspot.com/pricing/crm (HubSpot pricing: free tools & Starter), checked 31 Oct 2026
- https://systeme.io/pricing (Systeme.io pricing), checked 31 Oct 2026
- https://www.gohighlevel.com/pricing (HighLevel pricing), checked 31 Oct 2026
- https://www.clickfunnels.com/pricing (ClickFunnels pricing), checked 31 Oct 2026
Prices and features come only from the official vendor pages listed, checked 31 Oct 2026, in USD. Vendors change prices often, so confirm on the official page before buying. Our ratings are weighted scores out of 5; see how we rate.