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Keap alternatives: options if US$320 a month is more than you need

By Cathy Riddell · Facts checked 12 Nov 2026

Affiliate disclosure: Reader-supported. Some links on this page are affiliate links (marked with rel="sponsored"). If you buy through one I may earn a commission at no extra cost to you. HighLevel links open gohighlevel.com directly; Systeme.io and Kartra still use /go/ redirects. It never changes my ratings. Full disclosure

Quick answer Keap's official pricing starts at US$320 a month, or US$3,195 a year, with two users included and extra users at US$39 a month. An implementation package is required; Keap does not publish that package price on the page I checked, so the real starting cost may be higher. If that is more than you want to spend, HighLevel (from US$97 a month, unlimited users), HubSpot's free CRM and Systeme.io (free, then from US$17 a month) are the alternatives I can price honestly today. Checked 12 Nov 2026.

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Currency: Plan prices on this page are quoted in USD as shown on each vendor's official pricing page, checked 12 Nov 2026. Your bank or card converts the billed amount and may add a foreign-transaction fee. I don't invent converted local-currency figures.

Keap pricing starts at US$320/month, or US$3,195 a year. Two user licences are included; extra users are US$39/month each. An implementation package is required; Keap does not publish that package price on the page I checked. A free trial is available with no credit card, but it is limited: a 25-email sending cap, no payment processing and no texting. Annual contracts carry a US$299 early-termination fee if you cancel before the year is up (cancel at least 10 days before the next invoice). Text marketing is listed as US-only, with 500 messages and 100 voice minutes included and overages at US$0.015 per message and US$0.01 per minute. keap.com/pricing, checked 12 Nov 2026.

First-hand: I have not run my agency on Keap (formerly Infusionsoft). I use HighLevel daily. This page compares official prices and published limits, not a hands-on Keap migration.

Why people look for a Keap alternative

  • The official platform price starts at US$320 a month, before extra users or the required implementation package
  • Annual contracts have a US$299 early-termination fee if you cancel early
  • The free trial is limited (25 emails, no payments, no texts)
  • Text marketing is listed as US-only

Alternatives I can price

ToolBest forOfficial pricing checked 12 Nov 2026Try first
HighLevelAgencies and service businesses that want CRM, automation, SMS and funnels in one placeFrom US$97/mo flat; unlimited users and contacts; SMS usage-billed30-day bootcamp trial linked from this site; 14-day trial on the pricing page
HubSpot free CRMA free contact and deal databaseFree: 2 users, 1,000 contacts, no expiryFree plan, no card
Systeme.ioBudget funnels, email and coursesFree, then from US$17/mo; 0% transaction feesFree plan
KartraCourses and membershipsFrom US$59/mo; 30-day money-backMoney-back window, not a free trial

Sources: keap.com/pricing, gohighlevel.com/pricing, hubspot.com/products/crm, systeme.io/pricing, kartra.com/pricing, checked 12 Nov 2026.

HighLevel vs Keap, in brief

On official list prices, HighLevel's Starter plan is less than a third of Keap's published starting platform price, includes unlimited users (Keap includes two, then US$39 each), and lists SMS, funnels, calendars and sub-accounts as core features. Keap includes a required implementation service and a dedicated customer-success manager, which some buyers will value if they want a done-for-you setup — just know that package is unpriced on the public page. HighLevel SMS is usage-billed (and available outside the US); Keap's text-marketing add-on is described as US-only.

Search Console already shows a little demand on this site for "highlevel vs keap". I don't have a separate comparison URL yet; the table above is the honest version I can support with official pages.

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Frequently asked questions

How much is Keap a month?

Keap's pricing page lists a platform price starting at US$320 a month, or US$3,195 a year, with two users included and extra users at US$39 a month. A required implementation package is not priced on that page. Checked 12 Nov 2026.

Does Keap have a free trial?

Yes, with no credit card, but it is limited: a 25-email cap, no payment processing and no texting, per Keap's FAQ (checked 12 Nov 2026).

What's a cheaper Keap alternative?

HighLevel starts at US$97 a month with unlimited users and contacts. HubSpot and Systeme.io have genuinely free plans, and Systeme.io's paid plans start at US$17 a month. Official pages checked 12 Nov 2026.

How I reviewed this: Prices and plan limits come only from official pricing pages for Keap (keap.com/pricing), HighLevel, HubSpot, Systeme.io and Kartra, checked 12 Nov 2026, in USD. Opinions come from my own use of HighLevel for agency client work. Nothing here is a paid placement. See how we rate and how we review.

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Cathy RiddellAbout the author: Cathy Riddell
Agency owner who uses HighLevel daily for client work. How we review →

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