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Best CRM for small business UK

By Cathy Riddell · Facts checked 5 Nov 2026

Affiliate disclosure: Reader-supported. Some links on this page are affiliate links (marked with rel="sponsored"). If you buy through one I may earn a commission at no extra cost to you. HighLevel links open gohighlevel.com directly; Systeme.io and Kartra still use /go/ redirects. It never changes my ratings. Full disclosure

Quick answer For a UK small business that wants automated follow-up (email, SMS, booking) without stacking five tools, HighLevel is my pick. HighLevel starts at US$97/month with a free trial — 30-day bootcamp offer on this site; pricing page lists 14 days (gohighlevel.com/pricing, checked 5 Nov 2026). If you only need a free contact database, start with HubSpot's free CRM.

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Currency for UK, AU, CA and NZ readers: Plan prices on this page are quoted in USD as shown on the vendor's official pricing page (checked 5 Nov 2026). Systeme.io also lists USD on systeme.io/pricing. Salesforce's sales pricing page also shows local currencies such as AU$ for some editions — use the figure the vendor displays for your region. Your bank or card converts the billed amount and may add a foreign-transaction fee. I don't invent converted GBP/AUD/CAD/NZD figures.

What UK small businesses usually need

  • A shared contact and deal list
  • Email (and often SMS) follow-up
  • Booking or reminders
  • Something their accountant can connect to (Xero is common)

My picks

ToolFitPrice
HighLevelAll-in-one; good once you're ready to pay for SMS/automationFrom US$97/mo (checked 5 Nov 2026)
HubSpot free CRMFree start for contacts and dealsFree: 2 users, 1,000 contacts

UK GDPR in one paragraph

UK organisations still need a lawful basis and records under UK GDPR / the Data Protection Act 2018. HighLevel's security overview says product infrastructure is hosted in the United States, and its DPA covers UK GDPR transfers (HighLevel security overview; HighLevel DPA). I am not a lawyer — check your own obligations.

See also CRM software UK and the global small-business guide.

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How I reviewed this: Prices and plan limits come only from official HighLevel and HubSpot pricing pages and HighLevel DPA/security docs, checked 5 Nov 2026. Opinions come from my own use of HighLevel for agency client work. Nothing here is a paid placement. See how we rate and how we review.

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Cathy RiddellAbout the author: Cathy Riddell
Agency owner who uses HighLevel daily for client work. How we review →

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