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Best CRM for real estate agents
By Cathy Riddell · Facts checked 4 Nov 2026
Affiliate disclosure: Reader-supported. If you buy through the /go/ links on this page I may earn a commission at no extra cost to you. It never changes my ratings. Full disclosure
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What agents need from a CRM
- Instant replies to portal and ad enquiries by SMS and email
- Long nurture sequences for buyers and sellers who aren't ready yet
- Booking appraisals and inspections with reminders
- Separate pipelines for buyers, sellers and past clients
- Review and referral requests after settlement
My picks
| Tool | Why it fits agents | Price |
|---|---|---|
| HighLevel | SMS, email, calendars, multiple pipelines and workflow automation in one place | From US$97/mo, 14-day trial (checked 4 Nov 2026) |
| HubSpot free CRM | Free contact, deal and task tracking | Free: 2 users, 1,000 contacts (checked 4 Nov 2026) |
Note: I haven't tested real-estate-specific CRMs for this guide, so I've only included tools I've reviewed. Compare costs in the CRM pricing comparison.
Getting started
The setup checklist includes a lead nurture sequence, appointment reminders and a pipeline stage list you can adapt.
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Not ready to start a trial yet? Get the free checklist + starter templates
A step-by-step setup checklist plus ready-to-use starter templates: lead replies, reminders, missed-call text-back, review requests, a nurture sequence and pipeline stages. Free, no sign-up needed.
About the author: Cathy RiddellAgency owner who uses HighLevel daily for client work. How we review →